Authors Posts by Carly Zed Zander

Carly Zed Zander

Carly Zed Zander
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Author Carly Zander has written for numerous publications including CrossMedia and Search Engine Intelligence, and in the music business for outfits like Neotrope® Records. She is a full-time content manager for the Neotrope® News Network.

Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

CHICAGO, Ill. -- Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol's B-to-B and B-to-C clients' ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.

Ballantine Corp Launches Successful Personal URL Campaign for The Blood-Horse Magazine

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service - personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.

New Book by Style and Marketing Maven Rachel C. Weingarten Reveals Corporate Cool

Career and Corporate CoolNEW YORK, N.Y. -- NOKIA the global leader in mobile technology is partnering with style and marketing maven Rachel C. Weingarten on the launch of her new book "CAREER AND CORPORATE COOL(TM): HOW TO LOOK, DRESS AND ACT THE PART - AT EVERY STAGE OF YOUR CAREER" (Wiley; ISBN 978-0-470-12034-7; $21.95; August 2007). To celebrate the launch, Nokia will sponsor a private book party at the Nokia Flagship Store in New York.

MANGA as an Effective Tool for Business Advertising

Ad-Manga in the USSEATTLE, Wash. -- Manga have become popular in the U.S. and many translated Manga books are on the shelves in major book stores. It's one of the fastest growing sectors of the U.S. publishing industry. Orange Lighthouse, Inc. has just launched Ad-Manga.us as a U.S. site of Ad-Manga.com to offer Manga contents for advertising, to U.S. companies.

Market Research: Wireless Backhaul Driving Demand for Private Line Services

BOONTON, N.J. -- The $40 billion private line services market is posting solid growth for the second year in a row, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.

Flvorful(TM) Video Ad Marketplace Revolutionizes Internet Video Placement for Advertisers and Content Publishers

AUSTIN, Texas -- In its beta phase, Flvorful.com invites advertisers and publishers to try out a new and innovative Internet service that brings together the content of video publishers and matches them with the needs of advertisers. Flvorful makes it easy for advertisers to find the right Flash video content and for video publishers to attract advertisers and generate revenue.

ScanBev Selects Katz Marketing Solutions to Develop New Scandinavian Specialty Beverage to be Launched...

TAMPERE, Finland -- ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.

Market Research: Presence-Based Services Will Reach Nearly $23 Billion in 2007, Says Insight Research...

BOONTON, N.J. -- The worldwide market for presence-based telecommunication services, including Instant Messaging (IM) and Push-to-Talk (PTT), is expected to reach nearly $23 billion in 2007 as an ever increasing number of cellular and wireline carriers provide customized services predicated upon the availability of their end-users.

Want2BDiscovered Gives Exposure to Indie Music Artists via Live Webcasts

NASHVILLE, Tenn. -- Are you a frustrated musician or vocalist seeking a record deal? Are you an unsigned or indie music artist who is looking for that first big break? Want2BDiscovered.com, LLC is giving unsigned artists more exposure than any other web site and has launched a seven-month urban talent competition - the Urban Showcase Series - to help get musicians discovered and the public involved.

BumperDollars Pays Drivers for Putting a Bumper Sticker on Their Car

ALDIE, Va. -- BumperDollars (www.bumperdollars.com), an internet firm, is offering $5.00 per month to vehicle owners for carrying a bumper sticker of their client. BumperDollars' job is to network the vehicle owners willing to carry a bumper sticker and organizations looking to advertise with the bumper sticker.

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