Articles: Advertising Industry
Articles: Advertising Industry
The Advertising Industry
All Data Fox-Checked For Accuracy
COLUMN: The news is no longer the news. Scott G points out that we are in the midst of some bodacious blending: information & invention, data & political agenda, fact & fiction, actuality & publicity, and truth with whatever else comes to mind.
Contextual Counter Branding: Your Pizza is My Pizza – Why Search Engines Want to...
COLUMN: While the subject of contextual branding against other company's trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.
Ad Backlash
![Scott G pretending to look thoughtful](http://advertisingindustrynewswire.com/META/gmanmic9.thumbnail.jpg)
What Do Creatives Do?
![Scott G making a client presentation](http://advertisingindustrynewswire.com/META/gman_mic_logo.thumbnail.jpg)
Vista Spot an Ow not a Wow
![G-Man at the Mic](http://advertisingindustrynewswire.com/META/G-Man_halfmic.jpg)
Ads Masquerading as Content
COLUMN: Paid placement is a dirty little secret of advertising and public relations. Scott G explores a few of the subversive, sneaky, snaky, snarky, sleazy and very profitable methods of putting your product in front of the public in just the right light.