Articles: TV Advertising

Articles: TV Advertising

The Television Advertising Business

Articles: TV Advertising

Articles: TV Advertising
The Television Advertising Business

Communication Nation: Ads Unimpressive During the OSCAR Fiasco

COLUMN: Sure, the 81st Academy Awards show was a disaster, but millions watched anyway (train wrecks are darn entertaining) so the advertisers reached a...

Communication Nation: Apple Wins Olympic Gold

COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner:...

Communication Nation: Missing Janet

COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.

Mad Men May Save the 30-second Commercial

Scott G recording a commercial voiceoverCOLUMN: The one-hour drama, 'Mad Men,' part of AMC channel's original programming, has many attributes and can be quite entertaining. Scott G says what's truly intriguing about the series isn't in the show but during the commercial breaks.

In Praise of the Product Demonstration

Scott G of Advertising Industry NewswireCOLUMN: Dating back to the days of cave dwellers, the humble product demonstration can be one of the most persuasive sales techniques. Scott G examines this method of selling in the light of today's new media realities.

Carl Doesn’t Know Jack or Dick

Scott G in the studioCOLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl's Jr. helping him spread the word. How? By being so funny and acerbic that Carl's is trying to sue for relief.

Smart People in Advertising – Please Step Forward

Scott G insisting he's in the music bizCOLUMN: Curiouser and curiouser, weaker and weaker, stupider and stupider. That describes much recent advertising from major brands. Clogging the airwaves with badvertising is nothing new, but it does seem as if idiocy is lately on the rise. Scott G lists a few of his least favorites from the past couple of weeks.

Your Brand Here: The TV Show

G-Man on and off the wallCOLUMN: With the announcement that the Geico Insurance Cavemen are being written into a script for a television series pilot, the issue of branded content again rears its ugly head. Scott G speculates on some of the oddities surrounding this silly side of advertising.

Vista Spot an Ow not a Wow

G-Man at the MicCOLUMN: Microsoft once paid the Rolling Stones millions for the use of "Start Me Up" to inject some excitement into their campaign for a new operating system. Scott G tells why MS better buy the rights to a whole bunch of rock, electronic, county and hip hop songs because the launch of their Vista OS is currently dead in the water.

Who’s Behind the Wheel of the Chevy HHR?

Stephen MonacoCOLUMN: Remember back in the day, (like, about six years ago), when there was a clear line of demarcation between content and advertising? Content was the programming that was periodically interrupted by commercials. Commercials were advertisements designed to sell products and services.

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