Industry News

Industry News

News specific to the ad industry trade, policy, legal and trends

Industry News

Industry News
News specific to the ad industry trade, policy, legal and trends

ScanBev Selects Katz Marketing Solutions to Develop New Scandinavian Specialty Beverage to be Launched...

TAMPERE, Finland -- ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.

Market Research: Presence-Based Services Will Reach Nearly $23 Billion in 2007, Says Insight Research...

BOONTON, N.J. -- The worldwide market for presence-based telecommunication services, including Instant Messaging (IM) and Push-to-Talk (PTT), is expected to reach nearly $23 billion in 2007 as an ever increasing number of cellular and wireline carriers provide customized services predicated upon the availability of their end-users.

Want2BDiscovered Gives Exposure to Indie Music Artists via Live Webcasts

NASHVILLE, Tenn. -- Are you a frustrated musician or vocalist seeking a record deal? Are you an unsigned or indie music artist who is looking for that first big break? Want2BDiscovered.com, LLC is giving unsigned artists more exposure than any other web site and has launched a seven-month urban talent competition - the Urban Showcase Series - to help get musicians discovered and the public involved.

BumperDollars Pays Drivers for Putting a Bumper Sticker on Their Car

ALDIE, Va. -- BumperDollars (www.bumperdollars.com), an internet firm, is offering $5.00 per month to vehicle owners for carrying a bumper sticker of their client. BumperDollars' job is to network the vehicle owners willing to carry a bumper sticker and organizations looking to advertise with the bumper sticker.

Business Strategist Tracey Henk Joins Social Platform LLC as VP of Sales and Marketing

LOS ANGELES, Calif. -- Social Platform, a social networking software provider of scalable web-based solutions for branded, high end social applications announced today the addition of Tracey Henk to their executive management team. Her appointment supports a long term growth strategy for Social Platform and strengthens its position in the rapidly evolving social networking landscape.

PriceUniverse Invites Merchants to Join New Online Shopping Network to Develop New Clientele

OKLAHOMA CITY, Okla. -- Shopping online has become an everyday occurrence and merchants and consumers, alike, benefit from competing cyber-shopping sites that strive to provide the best and most reasonable products available. PriceUniverse.com is one such online shopping network that has developed a new niche where consumers choose their price, while merchants realize increased sales.

Market Research: Location Based Services Spending in 2007 Nearly $1.5 Billion

BOONTON, N.J. -- According to a new market research study from The Insight Research Corporation, the worldwide market for location-based telecommunication services is expected to reach nearly $1.5 billion in 2007 as an ever increasing number of cellular and other wireless carriers provide customized services based upon a location-awareness of their end-users.

Brand Strategist Dennis Marzella Joins Restaurant Consulting Firm Quantified Marketing Group

ORLANDO, Fla. -- One of the leading hospitality strategists and consumer behavior experts has accepted a position at the nation's largest full-service restaurant consulting firm. After 18 years with Y partnership, previously YPB&R, Dennis Marzella has resigned his partnership post as executive vice president of strategic planning, branding and research to spearhead similar functions at Quantified Marketing Group.

UK’s Alliance and Leicester selects Alterian for Operational Marketing and Streamlined Campaign Management

CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today that Alliance & Leicester, one of the UK's major financial services groups, has implemented Alterian's operational marketing software, Organizer, to help streamline its campaign management processes. The new web-based system supports existing workflows and gives Alliance & Leicester a framework to help make marketing processes even more efficient.

enTrust Marketing Corp Helps New York FSBO Homeowners Sell Commission-Free

BUFFALO, N.Y. -- What the internet has done for travel, it's about to do for real estate, says enTrust Home Marketing. Travelers used to go to travel agents when they wanted a vacation. Now they go online, where the same work can be done more efficiently on one's own; educated consumers know how to negotiate the best deal and the same can be said for home sellers. More homeowners are choosing to skip the middle-man and sell their homes on their own. They're keeping the commission and saving themselves thousands of dollars in the process.

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