FOOD MARKETING: Greenbar Distillery, one of California's original craft distilleries and home of the world's largest portfolio of handcrafted, organic spirits, recently announced that it has unified its seven core spirits lines under a new heart brand that evokes the company's origins as a love story between the two founders, Litty Mathew and Melkon Khosrovian. In sharp contrast to how most distilleries design their packages to stand out within categories, such as vodka or whiskey, Greenbar Distillery's new look echoes the maker-focused branding of craft brewers.
PACKAGING NEWS: XanCan, LLC, a U.S. based company, recently announced the expansion of its textured aluminum beverage can concept (patent pending) into the aerosol can markets. Functional changes to the aerosol can as we know it have been minimal since its introduction. The idea of texturing the sidewall of an aerosol can (patent pending) is both innovative and revolutionary. XanCan(TM) breathes new life into an old favorite while adding personality, flare and of course, function.