TORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation (, to provide promotion and brand development for their company and Website.

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. “We’ve been very pleased with the results provided on projects with Neotrope over the past two years,” said Ryan Cote, Director of Marketing for Ballantine. “They’ve proven to have a deliverable expertise in search engine marketing for B2B companies, and this new relationship will help us grow our online visibility.”

Neotrope SEO Solutions USA “Ballantine is a clear market innovator, combining four decades of traditional direct marketing practices, with modern Web-savvy technologies that complement their printing and mailing services,” said Christopher Laird Simmons, Neotrope’s CEO.

About The Ballantine Corporation
The Ballantine Corporation is a turnkey direct mail services company providing everything from start to finish including creative, list, printing and mailing. They also offer their clients one-to-one marketing solutions including variable data digital printing and personal URLs (PURLs).

All clients benefit from a strong combination of quality work, aggressive pricing and complete print production support.

Ballantine was established in 1966 and is a family-run company, 3 generations deep. More information on their printing and mailing services can be found at: .

The company also publishes a blog containing direct mail tips, news and advice at: .

About Neotrope(R)
Based in Torrance California, Neotrope ( has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO/SEM, and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its “persistence.” Send2Press also leverages Neotrope’s ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company’s 25th Anniversary.

Neotrope brands include BlueSpin(TM), California Newswire(R), ContextEngine(R), CitizenNewswire(TM), Citizen Wire(TM), Digital Author(TM), Direct-to-Editors(TM), DotComMojo(TM), eNewsChannels(TM), Florida Newswire(TM), Free2Press(TM), FreeNewsArticles(TM), Mindstock(R), PRTRax(TM), SEO+PR(TM), and Send2Press(R).

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning multimedia designer and journalist, a member of the Public Relations Society of America (PRSA), the Graphic Artists Guild (GAG), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and a team of working journalists and accredited PR experts. Mr. Simmons is frequently interviewed by organizations like Entrepreneur, The Chicago Post Tribune,, PC World and Trendwatch.

More information: .

[tags]direct mail printing firm, The Ballantine Corporation, Internet Marketing Solutions, Neotrope Interactive, SEO PR, ContextEngine, PRTrax, SEM expert Christopher Simmons[/tags]