WASHINGTON, D.C. — ElectionMall’s CEO and Founder, Ravi Singh, will reveal industry secrets on winning this election through the strategic use of the Internet in tomorrow’s Campaigns and Elections one day seminar. Singh will discuss what campaigns must do in the last 45 days before Election Day in order to win. ElectionMall’s topic is “Effectively Using the Internet in the Final Days” from 2:45 to 3:45. Other speakers will decode GOTV services and discuss the political warfare you can get away with. This timely seminar begins at 8:00 a.m. and goes to 7:15 p.m. at the Marriott Hotel, 1221 22nd Street, NW.

Everyone knows that the business of campaigning is different from traditional business. Businesses are about keeping money in order to earn more money. Campaigns must spend everything they raise – and do so quickly. Campaigning is not for the light of heart. Of the 54 behaviors candidates must execute to be successful, today’s key behavior is speed. How much money can you raise and how fast can you spend it all?

Watching how fast things can change in a campaign (just read the political news in the last six months) makes you realize how important it is to have resources in order to spend what you have when and where the campaign trail dictates. Part of Singh’s point is that campaigns need that speed of service from a Software as a Software (SaaS) company. Campaign managers don’t have time to wait for their in house webmaster to update the website or input the targeted data collection. ElectionMall’s SaaS services make it easy to get the data you need integrated in preparation for Get Out the Vote services that will make or break your campaign.

“In the last eight years of developing and marketing campaign technology, there has never been such a demand for these high-powered Internet tools,” comments CEO Ravi Singh. “These last sixty days, the phone has been off the hook. Candidates are in a mad rush to use these proven web-based solutions to secure their bid.”

It’s all about the endgame now. The critical question now is how many votes do you need to win? Did you know that contacting a voter eleven times means that you have won that voter over? This is some of what you’ll hear from ElectionMall in tomorrow’s campaigning seminar. With targeted messaging and coordinated GOTV execution, this is a campaign tactic easily accomplished. At this point in the game, ElectionMall is the only company that can match the speed of current campaigns with real results. No matter what shape your campaign is in, a solid GOTV strategy puts you back in the running.

Included in this Campaigns and Elections event, ElectionMall is offering a reverse eight-week timeline on what a candidate must execute in order to win a decisive victory this November 4th. As seen in the Obama and McCain presidential nominations, a lot can happen within a short amount of time. Using ElectionMall’s hosted web-based services (SaaS) is a way to target your message, send a wider net, and get to the influentials and swing voters before your opponent does.

About ElectionMall, Inc.

ElectionMall, Inc., established in 1999, is a world leader in providing Internet-based non-partisan solutions for elections and campaigns, effectively utilizing technology and business expertise to enable candidates, advocacy groups, or nonprofits to generate enhanced gains in awareness, funds, and votes. From their eight years in the campaign and election industry, ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings of: Build, Manage, Raise, Promote and Shop. ElectionMall’s complete product offering successfully encompasses the entire life-cycle of a political campaign. ElectionMall is headquartered in Washington, D.C. with offices in Chicago and Los Angeles.

For more information, visit or call 1-888-WEB-2-WIN (932-2946).

[tags]ElectionMall, CEO Ravi Singh, Campaigns and Elections Politics Magazine[/tags]