LOS ANGELES, CA – May 15 (SEND2PRESS NEWSWIRE) — Send2Press®, a leading online news service since 1996, announced today the re-launch of support for the NewsML format to allow content portals and news aggregators to easily pull full-text news stories from its wire service. Send2Press is a unit of Neotrope(R), established 1983 in California.

“Through the new updated service, legitimate content portals and major news aggregators will be able to pull news stories via FTP, with one file per story, free of charge,” said company president, Christopher Simmons.

“So-called ‘splog’ and ‘news spam’ sites will not be allowed to pull the content. Additionally, for those sites less technically capable, a full-text ‘stream’ of news stories will be available in RSS 2.0 format, on request,” he added.

The NewsML format was offered by the site previously in 2004, but few sites could parse the format at that time. Now many news providers use the format to allow easy aggregation of full-text news content.

According to Simmons, “We’ve made the format very easy for anybody currently pulling single-file stories via FTP from PRN and similar news services. Our format and industry codes are compatible, so that news aggregators can add our feed simply by adding another FTP location to their system.”

Send2Press(R) is highly regarded for its credible content and “quality over quantity” approach to news distribution, through strict editorial guidelines and rejection of spurious news items. The newswire service has a team of accredited PR professionals who work closely with companies of all sizes to help them “get the word out” about their news. For an example of recent news stories originated by the Send2Press Newswire service, visit:

Currently, over 32,000 Web sites pull news headlines and story summaries via XML/RSS 0.91 and JavaScript in over 15 categories such as business, books, computing, entertainment, Internet, medical, music, non-profit, software, telecom, transportation, and general editorial at

Prior to 2000, Send2Press(R) was known as MindsetNetwire, and the service was only offered to corporate clients of Neotrope(R) (the company formerly known as Mindset) through its sites including Ga-Ga .com, and MindsetCommunications .com. Neotrope has offered news distribution, press release writing, and brand identity services since 1983, and was founded by Christopher Simmons. Simmons is a member of the PRSA and ASCAP, and has been on the launch team for numerous successful companies including MacMall(R) and (now MIVA). Send2Press currently receives over 20 million “hits” per month.

For information, contact: (remove underscores). News will be made available at no cost to appropriate content sites.

Neotrope and Send2Press are registered trademarks.

News Source: Send2Press Newswire
Send2Press® is the originating wire service for this story.

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