Tag: Advertising and Marketing

Advertising NEWS: -- Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program, effective August 18, 2025. As a certified partner, Sokal is now authorized to deliver website solutions, search engine optimization (SEO), and digital advertising services to INFINITI retailers through the INFINITI Digital Program.

Advertising NEWS: -- The Center for Innovation (CFI), known for cultural transformation in eldercare, announces a rebrand to AgingIN, a bold new identity that captures its mission to be the catalyst for person-directed living in the community of one's choice.

Advertising NEWS: -- Optimal Blue today launched a new brand that emphasizes the company's market leadership in delivering modern innovation backed by decades of proven, trusted performance. "Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence - and our new brand embodies that," said Joe Tyrrell, CEO of Optimal Blue.

Advertising NEWS: -- Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ - the industry's first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

Advertising NEWS: -- A one of a kind intellectual property suite is now available for full acquisition, offering an unprecedented opportunity to own the Black Friday season, Empire License, Inc. announced today. The Black Friday Lifestyle is not just a brand - it's an immersive retail experience that blends AI, family entertainment, loyalty rewards, and merchandising into one unforgettable consumer campaign.

Advertising NEWS: -- CFD Companies' efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals.

Advertising NEWS: -- Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months - the highest lift among all direct marketing channels, including email and social media.

Advertising NEWS: -- Janel Parrish ("Pretty Little Liars," "To All the Boys I've Loved Before") will star in the feature adaptation of "Bound For Glory," an emotionally resonant indie drama from rising AAPI filmmaker Michael Naizu, EKC PR announced today.

Advertising NEWS: -- The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking point-of-sale advertising displays ever created.

Advertising NEWS: -- Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort's public transit amenities, including buses, bus stop shelters, and bus stop benches.