Tag: Advertising and Marketing

Advertising NEWS: -- PIC, a Pittsburgh-based digital marketing agency and HubSpot Platinum Partner, is celebrating its 25th anniversary. Founded in 2001 by Jeff Schroeffel as Pittsburgh Internet Consulting, PIC began as an SEO and paid search provider and has grown into a full-service marketing partner while maintaining the principle that has guided the agency from the beginning: client relationships should be built for the long haul.

Advertising NEWS: -- The Old Vine Registry (OVR), the world's largest and most authoritative public database of old vineyards, today launched the OVR Seal. The program lets registered producers and the trade put a vineyard's documented old-vine status in front of consumers directly, via wine labels, digital marketing materials, and more.

Advertising NEWS: -- Today, Christopher Simmons (aka "the PR guru") updated his long-standing guidance on the best day and time for sending out press releases, dispelling many common myths related to news distribution. Simmons wrote his first press release in 1981, and is the co-founder and editorial director for Send2Press® Newswire, a 26-year-old leading affordable "true" news dissemination service.

Advertising NEWS: -- Sokal, a full-service automotive advertising agency headquartered in Raleigh, N.C., today announced its expansion to more than ten OEM-certified partnerships, adding Stellantis and Nissan to its existing certifications with Kia, Mazda, Subaru, Hyundai, Acura, and INFINITI. Sokal is also now the largest advertising agency located within the Triangle, with over 150 advertising professionals in the area.

Advertising NEWS: -- Flottman Company, a family-owned legacy printing business established in 1921, announced the strategic addition of a Heidelberg SM 102-2-P offset press to its Northern Kentucky manufacturing facility. Installed in December 2025, the new press significantly expands overall production capacity and modernizes operational workflow through advanced automation to support client demand throughout the Greater Cincinnati region and nationwide.

Advertising NEWS: -- 42DM, a B2B tech marketing agency specializing in go-to-market strategy for AI and SaaS companies, recently released "From Traffic to Pipeline: GTM Lessons from 100 Top AI Products," a benchmark study mapping which channels and signals correlate with revenue across 100 leading AI infrastructure companies.

Advertising NEWS: -- Southern Nevada's premier electrical contractor, Ampere Electric, has been honored with the Outstanding Advertising Performance Award by RSVP Las Vegas Advertising using a targeted mailer to the top 30% of homeowners in the Las Vegas Valley. This accolade recognizes the company's exceptional results in an 18-month advertising campaign that successfully closed over $4 million in new business matched back to the targeted mailer.

Product Launches: -- "Pitch Black: The best Black ads of the past 50+ years" (ISBN: 978-1736621585), a new book by advertising luminary, Mark Robinson, officially goes on sale September 7, 2026, and is destined to challenge what you think you know about American business, fashion and culture. "Pitch Black," chronicles a pivotal chapter in America's Civil Rights movement.

Advertising NEWS: -- Send2Press, a 26-year-old U.S.-based newswire and press release distribution service, announces its expanded "AI Seeding" campaign for its PR and marketing clients. Launched in 2025 as nascent AI search and "answer engines" began to "breathe," Send2Press launched organic and direct "seeding" of client news material into emerging LLMs to increase AI search visibility. Send2Press® is a brand/service of NEOTROPE®.

Advertising NEWS: -- Sometimes people simply need a reason to extend an invitation. A new national consumer survey conducted by Come Over October™ in partnership with LocalWineEvents.com found that nearly half (41%) of respondents said having a specific occasion or reason to gather, such as Come Over October, would make them more likely to host a gathering with wine, COME TOGETHER - A Community for Wine announced today.