Tag: Advertising and Marketing

Advertising NEWS: -- Today, Datasembly announced a major rebranding to reflect the software company's evolution, becoming the world's leading provider of data tools for hyper-local, real-time product transparency. The rebranding is a top to bottom redesign of the company's website, logo, graphics, communications, and correspondence, aimed at modernizing and conveying their product solution for CPGs, brands, and retailers.

Advertising NEWS: -- Today, an independent coalition of U.S. mortgage industry leaders launched the 'NOT OK? THAT'S OK' campaign to raise awareness among customers who have missed one or more mortgage payments in 2020 and may be eligible for forbearance assistance under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Faith Schwartz, president of Housing Finance Strategies, spearheaded the industry effort.

Advertising NEWS: -- Alliance Group, a national insurance marketing organization (IMO), announced Monday that it has appointed Lee Duncan as the new President and Chief Executive Officer of the company. Duncan previously occupied the role of Chief Marketing Officer.

Advertising NEWS: -- LoadDelivered Logistics, a leading food and beverage specialized third-party logistics (3PL) company, announced today that it is rebranding following its acquisition by Capstone Logistics. The company will now operate as Capstone Logistics' freight management solution.

Advertising NEWS: -- The Internet Marketing Association held its annual IMPACT Conference on October 2, 2020, where After, Inc., a global leader in warranty and after-market services for some of the largest manufacturers in the world, received the "Disruptor of the Year 2020" Award for its QuickReg™ Smart Registration Platform.

Advertising NEWS: -- Former Seahawk strong safety and Super Bowl XLVIII Champion Jeron Johnson has signed on as an Ambassador for CBD Move Free, a Washington State-based CBD company. "It is an honor to have Jeron onboard," states Jonas Roeser, CEO. "We look forward to his insight and support for our product refinement and educational outreach."

Product Launches: -- If you're looking to disrupt an industry, you develop a radical marketing campaign that captures the attention of your target audience. LaundryCare by Fabricare is a new service that seeks to do just that.

Advertising NEWS: -- Priority Express, a logistics company in the courier and last mile delivery industry, announced today that it is rebranding following its acquisition by Capstone Logistics. The company will now operate as Capstone Logistics' last mile fulfillment solution.

Advertising NEWS: -- With Election Day less than a month away, and early voting beginning on October 13, in a nonpartisan effort, Alpha Business Images (ABI), has rolled out the Keeping It 100 Challenge to spread the message of encouraging voter participation with the help and talent of peers in the advertising industry.

Advertising NEWS: -- Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.