Tag: Reports and Studies
Launch: Newly launched Guide to Public Archives from Newsjunkie equips researchers to quickly locate...
Product Launches: -- Newsjunkie, the journalism site known for "Who's Behind the News" articles, announced today the release of Guide to Public Archives, the news industry's first comprehensive directory of historical, cultural, and scientific archives maintained for public access. The Guide is designed to serve researchers seeking information from the astonishing array of curated collections across the globe, some dating as far back as the 13th century.
Ad News: New Industry Research by Franklin Madison Direct Shows Direct Mail Outpaces Digital...
Advertising NEWS: -- Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months - the highest lift among all direct marketing channels, including email and social media.
Ad News: ProPair LLC’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions...
Advertising NEWS: -- ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.
Ad News: 61% of marketers have increased direct mail investments in the last year:...
Advertising NEWS: -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Ad News: 2023 Direct Mail Marketing Benchmark Report reveals 89% of marketers have increased...
Advertising NEWS: -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Launch: ‘Mortgage Industry Benchmarks’ Report launched by Mobility Market Intelligence (MMI)
Product Launches: -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced the launch of the "Mortgage Industry Benchmarks" report, a monthly newsletter compiling lender and loan officer (LO) production data and trends to facilitate peer-to-peer comparison.
Ad News: New Q4 2022 Mortgage Market Opportunities Report released by Sales Boomerang
Advertising NEWS: -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang's latest Mortgage Market Opportunities Report.
Ad News: Direct Mail is Not Dead: New industry research commissioned by SeQuel Response...
Advertising NEWS: -- New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, "Direct Mail: Signed, Sealed, and Still Delivering Results."
Ad News: Sales Boomerang Mortgage Market Opportunities Report for Q2 2022
Advertising NEWS: -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market
Launch: Thinkzilla Consulting Group Launches New DEI Scorecard to help US Companies Grow Diversity,...
Product Launches: -- Companies with ethnically diverse executive teams outperform their peers by a full 33 percent when it comes to profitability, according to a recent McKinsey report, and yet many companies still come up short in terms of diversity, equity and inclusion work.