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Archive for June, 2006

Media Manipulation on the 4th of July

By ⋅ June 28, 2006 ⋅ Post a comment

Firecracker 4thIt’s fun, it’s easy, and it’s American. Scott G looks at one way to get some juicy news coverage for your product, even if that product is illegal in many parts of the country.

No Cannes Do

By ⋅ June 27, 2006 ⋅ Post a comment

Phenomenal photography, dynamic directing, energized editing, and moronic marketing highlight the top 3 commercials at the Cannes festival. Scott G points out a few things the advertising managers overlooked when approving these low-concept productions.

Send2Press Relaunches VNR Service

By ⋅ June 25, 2006 ⋅ Post a comment

VNR ServiceLOS ANGELES, CA — Send2Press(R), a leading targeted newswire service, announced today the relaunch of its video news release, or “VNR,” production and distribution channel. As part of the revamped service offering, Send2Press will be both producing and disseminating client VNRs online and to the media for the first time since 2002.

Market Acceptance of Grid Computing Continues as the Technology Enters Commercial Mainstream

By ⋅ June 23, 2006 ⋅ Post a comment

BOONTON, NJ — Grid computing has penetrated well beyond the large research institutions that first developed the techniques required to virtualize computing resources and has entered the “early adoption” phase of mainstream commercial computing, says a new market research study released by the Insight Research Corporation. Grid computing, a type of distributed system, makes it possible to share computing resources across networks, creating what amounts to virtual super computers.

Federal Judge to Rule on Google’s Right to Allegedly Limit Speech on the Internet

By ⋅ June 23, 2006 ⋅ One comment

LOS ANGELES, CA — At 9:00 a.m. on Friday, June 30, 2006 in United States Federal Court, 280 S. First Street, Courtroom #3, San Jose, California, a drama will play out between KinderStart.com (a site for kids zero to seven and their parents) and the giant of the Internet, Google, controlling up to 80% or more of ‘Net searches worldwide.

Fake Commercials Shock the Ad Industry

By ⋅ June 20, 2006 ⋅ 2 comments

Most people in the communications business try their best, but sometimes things just get out of hand. Scott G takes a look at some eyebrow-raising news involving fast food that makes you want to fast, and an auto maker invoking a name from days of the Third Reich.

Out of My Mind (And Into Yours) Part Deux

By ⋅ June 20, 2006 ⋅ Post a comment

Where do ads, brands, technology, sonic branding, media and marketing all come together? In the brainpan of Scott G, who collects this stuff for your entertainment. You’re welcome.

Fine Print: Where ‘Yes’ Becomes ‘No Way!’

By ⋅ June 15, 2006 ⋅ Post a comment

The G Man AngleWeasel words, prevarication, contradictions, legalese and qualifications are the order of the day in advertising disclaimers. Scott G dives into the subject and a great time is guaranteed for all! (Guaranty not valid in this galaxy. No diving has taken place.)

Author and USCG Veteran Uses AmazonConnect e-Marketing to Interact with Readers

By ⋅ June 14, 2006 ⋅ Post a comment

HENDERSON, NV — Author Ron Butcher is using Amazon’s new “Plog” feature in an effort to communicate to the masses regarding his new non-fiction cruise travel guide, “Cruise Control: Your Peace of Mind at Sea.”

Three Telecommunications Networks Now Thrive, But Only One to Survive, Says Insight Research

By ⋅ June 13, 2006 ⋅ Post a comment

BOONTON, NJ — The wireless, Internet and phone networks that presently comprise the global telecommunications infrastructure will generate nearly $1.2 trillion in revenue this year, but according to a new market analysis report from Insight Research, there is a very real possibility that by the close of 2011 one of the three networks may come to dominate the others and thereby change the telecommunications revenue picture completely.

Great Moments in Marketing

By ⋅ June 12, 2006 ⋅ One comment

G-Man SunglassesMiscalculations, errors of omission, lapses in judgment, and death-by-committee are all reasons for marketing mess-ups. In this continuing series, Scott G imagines how some of these deals went down.

Marketing in a Mobile Age: Trucks Add Fuel to Advertising

By ⋅ June 2, 2006 ⋅ Post a comment

Mobile BillboardsLAS VEGAS, NV — Mobile Ad Marketing Inc, a new Las Vegas company, offers the largest inventory of mobile advertising media in America, and a simple plan to make advertising more effective and affordable. Mobile Ad Marketing (MAM) believes that, as far as advertising goes, bigger is better. And, in the ad space business, a semi-trailer is about as big as it gets.

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