Monday, May 12, 2008
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Most Read March, 2008:
  • Myo-Med, Tom Brady and STG Media Corp. Team Up to Tackle 2008 Advertising Campaign
  • Fast Growing Children's Education Newspaper Courts Advertisers with One Million Kid Readers
  • TechGenii CEO Barbara Bickham Featured as Digital Media Expert in Entrepreneur
  • New State-of-the-Art Testing Facility Serves Up Consumer Food Strategy
  • LTC Financial Partners Wins 4 Marketing Excellence Awards
  • Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference in London
  • Market Research: IPTV, Streaming Entertainment Industry Will Generate $70 Billion Over Six Years
  • Business Branding Lessons from The Daytona 500: Racing Through Recession
  • Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report
  • Internet Branding Company, Firstlook, Re-Launches 'Uproar' Entertainment Portal

  • LTC Financial Partners Wins 4 Marketing Excellence Awards

    Fri, 28 Mar 2008 21:43:16 -0700 PDT
    Headlines, NEWS: Industry Awards, NEWS: Industry News  •  by CarlyZ

    LTCFP Jonas RoeserKIRKLAND, Wash. — LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored.


    New State-of-the-Art Testing Facility Serves Up Consumer Food Strategy

    Fri, 28 Mar 2008 21:21:21 -0700 PDT
    Headlines, NEWS: Food Marketing, NEWS: Industry News, NEWS: Market Research  •  by CarlyZ

    Food Business ResourceKANSAS CITY, Kan. — Food Business Resource has moved into a new and innovative 6,000 square foot state-of-the-art facility that now allows them to provide exciting and new offerings to food-based clientele to propel their brand’s growth in the marketplace.


    Market Research: IPTV, Streaming Entertainment Industry Will Generate $70 Billion Over Six Years

    Fri, 28 Mar 2008 20:48:00 -0700 PDT
    Headlines, NEWS: Industry News, NEWS: Market Research, NEWS: Video Marketing  •  by CarlyZ

    BOONTON, N.J. — Streaming video and music distributed across the Internet, an IPTV network, or a mobile handset will generate $70 billion in network-derived and content-derived revenue into the US markets over the next six years, according to a new market research study from The Insight Research Corporation.


    Fast Growing Children’s Education Newspaper Courts Advertisers with One Million Kid Readers

    Thu, 20 Mar 2008 20:33:29 -0700 PDT
    Headlines, NEWS: Advertising Industry, NEWS: Industry News, NEWS: Media Buying, NEWS: Print Advertising  •  by CarlyZ

    Kidsville NewsFAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! What makes this free monthly publication so attractive as an advertising medium? It has a positive message that fosters literacy, study skills, character-building and a general love of learning.


    TechGenii CEO Barbara Bickham Featured as Digital Media Expert in Entrepreneur

    Thu, 20 Mar 2008 20:02:46 -0700 PDT
    Headlines, NEWS: Industry News, News: Mobile and Wireless Marketing  •  by CarlyZ

    TechGenii Inc, CEO Barbara BickhamLOS ANGELES, Calif. — Barbara Bickham is the wizard behind the curtain and is creating digital media magic at TechGenii, Inc. And, as a result, Entrepreneur Magazine recently recognized her as an expert in the field of digital media. Entrepreneur Magazine picks the nation’s top 25 influencers - individuals, groups or trends - that they believe will have substantial impact on business owners in the coming year.


    STG Media Corp. Acquires Salient Digital, Inc. - Forms STG Interactive

    Thu, 20 Mar 2008 19:54:30 -0700 PDT
    Headlines, NEWS: Alliances, NEWS: Industry News, NEWS: eMarketing  •  by CarlyZ

    TEMPE, Ariz. — STG Media Corp. is proud to announce it has acquired the internet portfolio and clientele of Salient Digital, Inc., a 7-year-old Internet Development Company. The acquisition will allow STG Media Corp. and STG Retail Direct, Inc., to provide their clients with a wide range of digital marketing services.


    Educational Marketing is Elementary Now That 1 Million Kids Read Kidsville News!

    Tue, 18 Mar 2008 23:11:20 -0700 PDT
    Headlines, NEWS: Industry News, NEWS: Media Buying, NEWS: Print Advertising  •  by CarlyZ

    Kidsville News newspaperFAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! … Ask their parents, who’ve been thrilled to discover that this children’s newspaper makes kids eager to read and learn.


    Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report

    Fri, 14 Mar 2008 18:03:15 -0700 PDT
    Headlines, NEWS: Industry News, NEWS: Market Research, NEWS: Pharma Marketing  •  by CarlyZ

    NEW YORK, N.Y. and LONDON, U.K. — Costing the global pharmaceutical industry an estimated $30 billion per year and causing an estimated 125,000 deaths per year in the United States, patient non-adherence is a looming issue in the healthcare industry. Eularis has responded to this problem with a new report, available today, titled, “Ensuring Profitable Patient Adherence Programs.”


    Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference in London

    Tue, 11 Mar 2008 19:42:34 -0700 PDT
    Headlines, NEWS: Industry News, NEWS: Pharma Marketing, NEWS: Trade Shows and Events  •  by CarlyZ

    NEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on meeting the challenges of measuring ROI within the changing dynamics of the pharma industry. On Wednesday 26 March 2008, Dr. Bates will deliver a presentation titled, “Are You Up to the Challenge of Measuring ROI in Changing Dynamics of the Pharma Industry?”


    Myo-Med, Tom Brady and STG Media Corp. Team Up to Tackle 2008 Advertising Campaign

    Wed, 05 Mar 2008 20:02:44 -0800 PST
    Headlines, NEWS: Advertising Services, NEWS: Industry News, NEWS: Pharma Marketing  •  by CarlyZ

    quarterback Tom BradyTEMPE, Ariz. — Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.


    Internet Branding Company, Firstlook, Re-Launches ‘Uproar’ Entertainment Portal

    Wed, 05 Mar 2008 19:12:08 -0800 PST
    Headlines, NEWS: Industry News, NEWS: Websites  •  by CarlyZ

    Firstlook media companyLOS ANGELES, Calif. — Uproar.com, a popular entertainment and gaming internet brand created in 1995, has been re-launched by Firstlook. Originally a place for casual gamers to come and play free TV game shows like Family Feud and Jeopardy, Uproar’s new community-driven site helps casual gamers to easily find the best and newest online casual games.


    Business Branding Lessons from The Daytona 500: Racing Through Recession

    Tue, 04 Mar 2008 16:11:56 -0800 PST
    Headlines, NEWS: Branding, NEWS: Industry News  •  by CarlyZ

    Two West IncKANSAS CITY, Mo. — “Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona,” said Ethan Whitehill, CEO of Two West, Inc. “This year, unfortunately, the economy also decided to head south for vacation.”