Author: Christopher Laird Simmons

Elliot Light launches New Home Nexus, a marketing, sales and advertising firm connecting home buyers and builders

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New Home Nexus

IRVINE, Calif. — Construction industry marketing veteran Elliot Light recently announced his formation of New Home Nexus, a marketing, sales and advertising firm that “will connect buyers and builders.” From initial due diligence to final sale, New Home Nexus will serve homebuilders, investors, asset managers and financial institutions throughout Southern California.

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Truebridge hires Ken Wells as EVP of Relationship Marketing to lead financial services marketing focus

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TRUEBRIDGE INC

BOSTON, Mass. /Advertising Industry Newswire/ — Boston-based financial services marketing firm Truebridge, Inc. recently announced that they have hired Ken Wells as EVP of Relationship Marketing. Wells will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines.

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Brand Pagans: Disney gets loco for trademark of Day of the Dead

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loco for trademark of Day of the Dead

OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the “Day of the Dead.” So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it’s a little unnerving.

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Kathryn Kendell joins ProSource executive leadership team as Vice President of Marketing in Ohio

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Kathryn Kendell

CINCINNATI, Ohio /Advertising Industry Newswire/ — ProSource, a regional leader in business solutions for variable data printing, and improving mission critical business processes, recently announced that Kathryn Kendell has joined its executive team as Vice President of Marketing.

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Beth Thompson joins CMI as VP Qualitative Research for Pharma Industry Marketing Analysis

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Beth Thompson

ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.

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Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

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Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

ATLANTA, Ga. /Advertising Industry Newswire/ — At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: “Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting.” The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication.

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Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference

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Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference

CAMP HILL, Pa. /Advertising Industry Newswire/ — This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: “The State of The Record Deal in 2013: Myths vs. Reality.” Exploring what really works with up and coming bands, and solo music artists, beyond the hype.

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Webinar: explore why nonprofits must prove efficacy of their vision and work in order to garner long-term, committed donors

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Webinar: explore why nonprofits must prove efficacy of their vision and work in order to garner long-term, committed donors

DALLAS, Texas /Advertising Industry Newswire/ — Matt McCabe from Pursuant will present a live webcast with Orange Leap, titled “I Have A Dream: The Importance of Vision At Every Donor Level” on Feb. 14, 2013. Simply put, donors give to a vision that stirs their philanthropic passion.

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Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017

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Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a market analysis report announced this month from INSIGHT Research, “The global financial services industry is expected to spend just over[...]

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Social Media Training: 5 Ways to Get More Likes on Your Facebook Page

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Social Media Training: 5 Ways to Get More Likes on Your Facebook Page

RALEIGH, N.C. /Advertising Industry Newswire/ — Accounting software specialist, Massey Consulting continues its educational marketing for CPAs webcast series with the session “5 Ways to Get More Likes on Your Facebook Page” presented by Randy Vaughn, principal of Marketing Twins. The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.

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Market Research: Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017

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Market Research: Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research and analysis report from The Insight Research Corporation: Capital expenditures (capex) by telecommunications service providers globally is expected to increase at a compounded rate of 1.5 percent, from $207 billion in 2012 to $223.3 billion in 2017.

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Digital Asset Company serving major Hollywood studios and TV networks announces corporate rebranding, becomes DAX LLC

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Digital Asset Company serving major Hollywood studios and TV networks announces corporate rebranding, becomes DAX LLC

HOLLYWOOD, Calif. /Advertising Industry Newswire/ — Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has announced its re-branding as DAX, LLC. The DAX name is derived from “Digital Asset Xchange” and best reflects the product, services and legacy of the company.

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Twitter for Nonprofits training and marketing event hosted by Dawn Westerberg Dec. 6

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Twitter for Nonprofits training and marketing event hosted by Dawn Westerberg Dec. 6

DALLAS, Texas /Advertising Industry Newswire/ — The latest “Shine Brighter Series” of webcasts for nonprofits from Orange Leap will focus on “Twitter for Nonprofits” and be presented by Dawn Westerberg, president of marketing consulting firm Dawn Westerberg Consulting LLC, on December 6, 2012, 2 p.m. EST. There is no charge for nonprofits attending the session.

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CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

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CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

ATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla.

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Product Launch: SafeToSleep Sleep and Breathing Monitor uses Fiber Optic Tech to Detect Baby’s Breath Rate

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Product Launch: SafeToSleep Sleep and Breathing Monitor uses Fiber Optic Tech to Detect Baby’s Breath Rate

DETROIT, Mich. /Advertising Industry Newswire/ — SafeToSleep recently announced the launch of its innovative new baby product, the Sleep and Breathing Monitor, decribed by the company as “a breakthrough in infant sleep safety that monitors each breath of a sleeping baby with hospital accuracy and streams the breath wave to a smartphone as it occurs.” Unlike current baby monitors that use audio, video, or movement to monitor a sleeping baby, the SafeToSleep system uses advanced fiber optic technology to detect the baby’s actual breath rate and breath wave.

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Diigo Apparently Dead or Hacked, Site Being Redirected

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Christopher Laird Simmons

NEWS: Today anybody attempting to use the Diigo social bookmarking site was greeted with either a redirect to a keyword link page (similar to a placeholder site), or was being redirected to an apparent Monster.com affiliate link page. Diigo has been around quite some time, and also absorbed Furl a couple of years back. (UPDATED)

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CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice

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CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI Marketing Research recently announced the addition of Paul Gondek who has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team.

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Orange Leap Launches monthly Shine Brighter Series of Marketing Webinars for Non-profits

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Orange Leap Launches monthly Shine Brighter Series of Marketing Webinars for Non-profits

DALLAS, Texas /Advertising Industry Newswire/ — On October 23, Orange Leap launched a new monthly series of webcasts for nonprofit organizations called the Shine Brighter Series. The first webcast covered “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” presented by Randy Vaughn of Fort Worth-based Marketing Twins.

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Contextual Counter Branding: Your Pizza is My Pizza – Why Search Engines Want to Sell Your Trademark to Your Competitors

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Contextual Counter Branding: Your Pizza is My Pizza – Why Search Engines Want to Sell Your Trademark to Your Competitors

COLUMN: While the subject of contextual branding against other company’s trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.

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My Baby was Possessed by the PlayStation 3 – Next Gen Game Consoles Take Different Approaches to TV Commercials

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My Baby was Possessed by the PlayStation 3 – Next Gen Game Consoles Take Different Approaches to TV Commercials

COLUMN: After seeing one of Sony’s debut TV spots for their new PlayStation(r), I’m sure I was not the only one slightly freaked out by the toy baby who comes to life, starts to cry, then laugh maniacally before flashing demon red eyes… all while pawing the air toward the floating black slab of a PlayStation 3 (PS3).

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What Can Brown Do for Identity Theft?

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What Can Brown Do for Identity Theft?

COLUMN: Companies need to do a better job of policing themselves when signing up new customers on the Internet and through mail campaigns, otherwise they risk contributing to an already serious epidemic of personal and business identity theft. Certain companies are making it a little easier for crooks to get a foot in the door due to a lack of safeguards and common sense. And guess what? It just happened to my company.

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The IAB announces the Formation of an Industry-wide Click Measurement Working Group

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The IAB announces the Formation of an Industry-wide Click Measurement Working Group

IAB LOGONEW YORK, NY — The Interactive Advertising Bureau (IAB) this week announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.

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Federal Judge to Rule on Google’s Right to Allegedly Limit Speech on the Internet

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Federal Judge to Rule on Google’s Right to Allegedly Limit Speech on the Internet

LOS ANGELES, CA — At 9:00 a.m. on Friday, June 30, 2006 in United States Federal Court, 280 S. First Street, Courtroom #3, San Jose, California, a drama will play out between KinderStart.com (a site for kids zero to seven and their parents) and the giant of the Internet, Google, controlling up to 80% or more of ‘Net searches worldwide.

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New Book Shows the Beauty of the Advertising Industry

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New Book Shows the Beauty of the Advertising Industry

Hello GorgeousNEW YORK, NY — Noted beauty expert, marketing guru, and author Rachel Weingarten’s new book: “Hello Gorgeous! Beauty Products in America, ’40s-’60s” (ISBN: 1933112182, Collectors Press, 5/06) is a chic social commentary on beauty advertising, and combines her marketing and beauty industry background. The book explores the beauty culture past and present, women’s evolving spending power in America while highlighting the exhortations and beauty products geared to women in the mid last century and into our own times.

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