Christopher Laird Simmons is a 30+ year veteran in the advertising and marketing business and has helped launch numerous companies including MacMall®, FindWhat.com, Neotrope®, and Send2Press® Newswire. He is an award winning photographer, designer, and one of the first experts in the field of SEO. He is a former contributing editor to numerous magazines, and has been widely interviewed by same. He is a PR pro and member of the PRSA, a professional musician and member of ASCAP, and the founder of Neotrope®. He is the author of FRACTOPIA, an art book (Neotrope Press, Dec. 2008). UNAUTHORIZED REPUBLICATION OF THIS CONTENT IS PROHIBITED UNDER U.S. AND INTERNATIONAL COPYRIGHT LAWS.
ROCHESTER, N.Y. /Advertising & Marketing News/ -- NEWS: TGIB Marketing, Inc., parent company to Rock Bottom Golf, today announced a new endorsement deal with pro golfer, John Daly. This is the company's first big endorsement deal and they are very excited about where it will go. Daly is mostly known for his driving distance off the tee, earning him the nickname 'Long John.'
According to a market research study announced this month from Insight Research Corporation, the study projects that the aggregate market for a key group of data services will grow two to three times the rate for basic transport services over the next five years. Insight's newly-released market analysis report, "Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018" includes full segment details for U.S. wireline data services...
INTERVIEW: If you are even remotely interested in tech gadgets you may have heard of a strange new thing called Google Glass. "Glass" is a proof of concept wearable computing technology given to 8,000 "test heads" to wear, share, and socialize with starting Spring/Summer 2013. I spoke with David Ciccarelli, Canada's first "Google Glass Explorer," as they are called, to see what he really thinks of this brave new experiment from the Googleplex.
INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called "duct tape marketing" program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to "enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors."
NEWS: For the past decade, London, Ontario based Voices.com has helped advertising industry professionals connect when seeking voiceover talent, and voice actors. It's also become a top destination for those seeking to make a living by promoting their voice acting abilities for projects ranging from animation, to TV spots and PSAs, to documentary and feature film work.
NEWS: Construction industry marketing veteran Elliot Light recently announced his formation of New Home Nexus, a marketing, sales and advertising firm that "will connect buyers and builders." From initial due diligence to final sale, New Home Nexus will serve homebuilders, investors, asset managers and financial institutions throughout Southern California.
Probably one of the best commercial spots ever for a car company, and for Trek fans. Featuring Zachary Quinto vs. Leonard Nimoy, "The Challenge" pits the two actors against one another as they head to a golf game. The take away for Audi is that the big A7 hatchback can hold golf clubs more easily than the Mercedes CLS.
NEWS: Boston-based financial services marketing firm Truebridge, Inc. recently announced that they have hired Ken Wells as EVP of Relationship Marketing. Wells will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines.
OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the "Day of the Dead." So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it's a little unnerving.
CINCINNATI, Ohio /Advertising Industry Newswire/ -- ProSource, a regional leader in business solutions for variable data printing, and improving mission critical business processes, recently announced that Kathryn Kendell has joined its executive team as Vice President of Marketing.
ATLANTA, Ga. /Advertising Industry Newswire/ -- Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.
ATLANTA, Ga. /Advertising Industry Newswire/ -- At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: "Engaging Stakeholders with A Story - 3 Tips to Improve Research Reporting." The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication.
CAMP HILL, Pa. /Advertising Industry Newswire/ -- This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: "The State of The Record Deal in 2013: Myths vs. Reality." Exploring what really works with up and coming bands, and solo music artists, beyond the hype.
DALLAS, Texas /Advertising Industry Newswire/ -- Matt McCabe from Pursuant will present a live webcast with Orange Leap, titled "I Have A Dream: The Importance of Vision At Every Donor Level" on Feb. 14, 2013. Simply put, donors give to a vision that stirs their philanthropic passion.
RALEIGH, N.C. /Advertising Industry Newswire/ -- Accounting software specialist, Massey Consulting continues its educational marketing for CPAs webcast series with the session "5 Ways to Get More Likes on Your Facebook Page" presented by Randy Vaughn, principal of Marketing Twins. The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ -- According to a new market research and analysis report from The Insight Research Corporation: Capital expenditures (capex) by telecommunications service providers globally is expected to increase at a compounded rate of 1.5 percent, from $207 billion in 2012 to $223.3 billion in 2017.
HOLLYWOOD, Calif. /Advertising Industry Newswire/ -- Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has announced its re-branding as DAX, LLC. The DAX name is derived from "Digital Asset Xchange" and best reflects the product, services and legacy of the company.
DALLAS, Texas /Advertising Industry Newswire/ -- The latest "Shine Brighter Series" of webcasts for nonprofits from Orange Leap will focus on "Twitter for Nonprofits" and be presented by Dawn Westerberg, president of marketing consulting firm Dawn Westerberg Consulting LLC, on December 6, 2012, 2 p.m. EST. There is no charge for nonprofits attending the session.