Monday, 24 October 2016

COLUMN: While the subject of contextual branding against other company’s trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.

COLUMN: Companies need to do a better job of policing themselves when signing up new customers on the Internet and through mail campaigns, otherwise they risk contributing to an already serious epidemic of personal and business identity theft. Certain companies are making it a little easier for crooks to get a foot in the door due to a lack of safeguards and common sense. And guess what? It just happened to my company.

eBay(TM) LogoeBay announced this week that they will be discontinuing the eBay Keywords program at the end of September. The program allowed eBay sellers to bid for keywords for text ad placements.

IAB LOGONEW YORK, NY — The Interactive Advertising Bureau (IAB) this week announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.

Cuervo Black and Coke commercialCOLUMN: Apparently shaving is no longer hip and cool. I’m watching TV, the commercials come on, and I am blinded by the stubble… oh the stubble … Does Paris Hilton think “that’s hot?” Ohmigod! I need to stop shaving or I’m not going to get past that velvet rope!

Hello GorgeousNEW YORK, NY — Noted beauty expert, marketing guru, and author Rachel Weingarten’s new book: “Hello Gorgeous! Beauty Products in America, ’40s-’60s” (ISBN: 1933112182, Collectors Press, 5/06) is a chic social commentary on beauty advertising, and combines her marketing and beauty industry background. The book explores the beauty culture past and present, women’s evolving spending power in America while highlighting the exhortations and beauty products geared to women in the mid last century and into our own times.