Yearly Archives: 2007

COLUMN: With the nation's collective craving for Apple's iPhone, the product seems poised for the most consumer-friendly product launch in marketing history. Scott G speculates about that little 'camera' button in the upper right-hand corner of the screen.

BOONTON, N.J. -- With increased competition and lower-margin products cutting into their profitability, wireline and wireless carriers will be spending nearly $1.4 trillion over the next five years on outsourced services in order to reduce costs, says a new market research report from Insight Research Corp. By the close of 2007 alone, wireline and wireless carriers will be spending more than $198 billion on outsourced services worldwide.

COLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl's Jr. helping him spread the word. How? By being so funny and acerbic that Carl's is trying to sue for relief.

LOS ANGELES, Calif. -- As the old Hollywood adage goes, it's not what you know, it's who you know. This could be the reason Productionpoint.com has become one of the fastest growing online networks for the Advertising and Entertainment Industry, according to its founder Productionpoint, Inc.

COLUMN: Advertising and marketing executives say their business is art, craft and science, and Scott G admits that may be true about a third of the time. Consider a few current ad campaigns that leave potential customers exhilarated or puzzled, intrigued or disgusted.

NEW YORK, N.Y. -- The Webby Awards, the leading international honor for the Web, today named Planet Billard as the People's Voice Winner for the Best Personal Website of 2007. Planet Billard is the web site for George Billard, a leading Producer, Director and Cinematographer. The site was produced by Mass Transmit.

BOONTON, N.J. -- The transformation of various enterprise applications from fixed to mobile access technology will generate more than $66 billion in carrier service revenue over the next five years, says a new market research report from Insight Research Corp.

SALT LAKE CITY, Utah -- Universal Accounting Center will present the Universal Practice Builder (UPB) workshop in Secaucus, New Jersey on June 14th and 15th. The two-day workshop was held exclusively in Salt Lake City, Utah in 2006. The effort marks Universal Accounting Center's first initiative to make the UPB workshop more accessible to financial experts nation wide.

COLUMN: Scott G often works in the advertising industry and he's frequently appalled by what he sees, as when large corporations insult your intelligence with misleading marketing, or when they treat you like absolute morons with super-silly or saccharine-sweet ads.

NEW YORK, N.Y. -- In cooperation with Xerox and XMPie, on May 22, direct marketing experts, Ballantine and DME, are hosting a free one-to-one marketing thought leadership breakfast in New York City at the New York Merchandising Mart Building - 41 Madison Avenue - from 8:30 to 11:30. Getting marketing messages noticed and generating responses will be the main focus of the free seminar.