Authors Posts by Carly Zed Zander

Carly Zed Zander

Carly Zed Zander
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Author Carly Zander has written for numerous publications including CrossMedia and Search Engine Intelligence, and in the music business for outfits like Neotrope® Records. She is a full-time content manager for the Neotrope® News Network.

Market Research: Wireless Enterprise Applications Will Generate $66 Billion Over Five Years

BOONTON, N.J. -- The transformation of various enterprise applications from fixed to mobile access technology will generate more than $66 billion in carrier service revenue over the next five years, says a new market research report from Insight Research Corp.

‘Marketing for Accountants’ Workshop Moves to New Jersey

SALT LAKE CITY, Utah -- Universal Accounting Center will present the Universal Practice Builder (UPB) workshop in Secaucus, New Jersey on June 14th and 15th. The two-day workshop was held exclusively in Salt Lake City, Utah in 2006. The effort marks Universal Accounting Center's first initiative to make the UPB workshop more accessible to financial experts nation wide.

Marketing and Muffins: Ballantine and DME Partner to Present Free One-to-One Marketing Seminar in...

BallantineNEW YORK, N.Y. -- In cooperation with Xerox and XMPie, on May 22, direct marketing experts, Ballantine and DME, are hosting a free one-to-one marketing thought leadership breakfast in New York City at the New York Merchandising Mart Building - 41 Madison Avenue - from 8:30 to 11:30. Getting marketing messages noticed and generating responses will be the main focus of the free seminar.

Creative Successes Push Innovative MDS Advertising to Ranking Among Austin’s Top 12 Ad Agencies

Victoria Marasco and David HubbardAUSTIN, Texas -- High-performance MDS Advertising is among Austin's top dozen creative ad agencies according to results announced Friday in the Austin Business Journal ranking of the top 25 advertising firms in Austin. MDS has been a creative secret weapon for its clients since 1991 when MDS moved to Austin from Los Angeles.

Market Research: Cable TV Operators Targeting Small Business Phone Customers Means Phone Companies Lose...

BOONTON, N.J. -- The top 20 cable operators are ramping up to grab a slice of the lucrative small business phone market, a move that could cost incumbent phone companies more than four billion dollars over the next five years, says a new market research report from Insight Research Corp. Incumbent phone companies are expected to loose more than 1.5 million small business phone lines to cable competitors by the close of 2007.

Direct Hit Media Tees Up with Advertisers and Delivers the Green

ORLANDO. Fla. -- Direct Hit Media, llc, headquartered in Florida, has created a unique form of targeted advertising; it delivers one of the best one-to-one marketing venues available - the Cart-Vertising(TM) program. How is it done? Advertisements are placed on golf carts within an established network of premium golf courses throughout the United States.

WiMoto Inc. Demonstrates Technology Using Social Networks for Massively Repercussive Personalized Wireless Marketing

SAN FRANCISCO, Calif. -- Imagine: You're walking down Market St. approaching Stockton. Your cell phone beeps and you open it to see the cover of the new CD from your favorite Reggaeton artist, Don Omar. A colorful message from Virgin Records across the street scrolls across the screen: "Serena - Welcome to the neighborhood! Come in and pick up this CD and we'll give you 20% off.

RegisterFly Scandal Culminates in Class Action Lawsuit

WINSTON-SALEM, N.C. -- Yesterday, a U.S. District Court judge unsealed a class action lawsuit (case #07cv00188) against Internet domain registrar RegisterFly along with the corporation charged with accreditation and oversight of registrars, the Internet Corporation for Assigned Names and Numbers ("ICANN"), among others.

Market Research: Call Centers to Increase Focus on People in Coming Year

LOVELAND, Colo. -- According to the 2007 Call Center Best Practices Benchmarking Reports from leading contact center research firm Centerserve(R), key findings show that customers are the number-one driver of contact center changes. Featuring 250 companies from 51 countries, the reports show that "improving the customer experience" was listed by call center managers as the top priority for their organizations in the coming 12 to 24 months.

Jannine Salo Joins Growing New York City Based Digital Marketing Firm, Elephant Ventures

NEW YORK, N.Y. -- Elephant Ventures, a New York City based Digital Marketing and Strategic Services Company added a new member to its executive team in January - Senior Vice President of Business Development, Jannine Salo. Elephant Ventures is proud to welcome Ms. Salo, a dynamic professional who will help guide the Company's continued growth.

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