Authors Posts by Carly Zed Zander

Carly Zed Zander

Carly Zander
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Author Carly Zander has written for numerous publications including CrossMedia and Search Engine Intelligence, and in the music business for outfits like Neotrope® Records. She is a full-time content manager for the Neotrope® News Network.

Book Marketing Campaign on Don Imus Radio Show Leads to Lawsuit

NEW YORK, N.Y. -- FlatSigned Press, Inc. has sued Don Imus, Infinity Broadcasting, and CBS as a result of off-script and off-color remarks Imus made while reading ad copy to promote the book on his show. The "Imus in the Morning" show was selected to be the highlight in FlatSigned Press, Inc.'s marketing of the book, due to Imus's noted ability to publicize books. Imus' remarks left an indelible negative mark on the publishing company's name.

ROIonline to Represent European B2B Portals in U.S. Advertising Marketplace

BRIGHTON, Mich. -- ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass - business-to-business search engine companies - to represent them for sales in the U.S.

McKerin Software Outreach Selected for Member Address Maintenance and Mailing

SIOUX FALLS, S.D. -- McKerin Software today announced that Luverne Alumni News, a publication providing Luverne Minnesota High School graduates with hometown news and stories, has licensed McKerin Software Outreach to improve member address maintenance and mailing operations.

Market Research: Telecom IT Spending to Exceed $46 Billion in 2008

BOONTON, N.J. -- The global market for operations support systems (OSS) - the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks - will exceed $46 billion in 2008, explains a new report by Insight Research. Telecommunications industry spending for OSSes is expected to lag only slightly the forecasted growth in service revenue over the next five years, indicating that the industry is fully expecting sustainable growth in the years ahead.

New Printing and Mailing Blog Provides Direct Mail Tips and Info

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog, launched in the summer of 2007, has grown in size and content.

Neotrope Selected to Provide Internet Marketing Solutions for New York Computer Technology Firm S...

TORRANCE, Calif. -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website.

VoiceCoaches Partners with Voices.com to Launch Successful Voice Acting Careers

NEW YORK, N.Y. -- Voice Coaches, a voice over educational institution based in Schenectady, NY, has implemented a perfect way for their graduates to start their voice acting careers off by partnering with Voices.com, the industry's online marketplace. Already trained and armed with a voice over demo, the grads from Voice Coaches will be able to manage their own website and apply for work opportunities.

PowerFlite Communications Wins NevaSlip Advertising and Branding Account

QUINCY, Mass. -- PowerFlite Communications, an advertising, design, and branding firm headquartered in Quincy, Massachusetts, has been hired by the NevaSlip(TM) brand to promote that company's recent nationwide expansion.

James Allen Launches Video Spot Contest Promoting $3K Diamond Giveaway

NEW YORK, N.Y. -- JamesAllen.com, the online diamond retailer, has announced the first in its series of video based contests to be held over the next twelve months. The Best Video Proposal contest invites participants to submit a video explaining or showing their marriage proposal idea. The winner of this contest will collect a diamond engagement ring valued at $3,000.

Eularis to Address Marketing Return at Pharmaceutical Marketing Society Half-day Conference in London

NEW YORK, N.Y. and LONDON, U.K. -- Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on marketing return at the Pharmaceutical Marketing Society Half-day Conference: ROI or RIP. At 2:30 p.m. on Monday 26 November 2007, Dr. Bates will deliver a presentation titled, "What Can Be Measured?"

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