Authors Posts by John Scott G
John Scott G
COLUMN: Some ad campaigns don't work. Like the recent mistake of putting an American Idol winner in a retail automotive ad. Scott G comments on Ford's chopping of Taylor Hicks.
The ad campaign for "Lady in the Water" was a noble attempt at marketing a movie using wit, taste and style. But as Scott G notes, the low turnout for the film's opening weekend may make things a little less subtle in the future.
COLUMN: Copywriters and art directors get much of the attention in the ad world, but Scott G is one creative director who claims it's the account management function that controls how a campaign soars or collapses.
COLUMN: Consumer-created media can be fun, frantic and fantastic, but it might also become fatal to your fiscal health. Scott G is pleased to scare you with this modern horror tale.
It's fun, it's easy, and it's American. Scott G looks at one way to get some juicy news coverage for your product, even if that product is illegal in many parts of the country.
Phenomenal photography, dynamic directing, energized editing, and moronic marketing highlight the top 3 commercials at the Cannes festival. Scott G points out a few things the advertising managers overlooked when approving these low-concept productions.
Most people in the communications business try their best, but sometimes things just get out of hand. Scott G takes a look at some eyebrow-raising news involving fast food that makes you want to fast, and an auto maker invoking a name from days of the Third Reich.
Where do ads, brands, technology, sonic branding, media and marketing all come together? In the brainpan of Scott G, who collects this stuff for your entertainment. You're welcome.
Weasel words, prevarication, contradictions, legalese and qualifications are the order of the day in advertising disclaimers. Scott G dives into the subject and a great time is guaranteed for all! (Guaranty not valid in this galaxy. No diving has taken place.)
Miscalculations, errors of omission, lapses in judgment, and death-by-committee are all reasons for marketing mess-ups. In this continuing series, Scott G imagines how some of these deals went down.