Authors Posts by John Scott G

John Scott G

John Scott G, an admitted word nerd, writes books, plays, screenplays, and political commentary. Author of "Area Code 666," "Secret Sex," and "Ambient Deviant Speedmetal Polka," Mr. G also writes under the pseudonym Gerald Laurence. Every day he happily rubs a few phrases up against each other to create sparks in your brain. You're welcome.

Nix for Hicks

COLUMN: Some ad campaigns don't work. Like the recent mistake of putting an American Idol winner in a retail automotive ad. Scott G comments on Ford's chopping of Taylor Hicks.

Lady in the Ad

Bryce LadyThe ad campaign for "Lady in the Water" was a noble attempt at marketing a movie using wit, taste and style. But as Scott G notes, the low turnout for the film's opening weekend may make things a little less subtle in the future.

Blame! (Or Credit Where Credit is Due)

COLUMN: Copywriters and art directors get much of the attention in the ad world, but Scott G is one creative director who claims it's the account management function that controls how a campaign soars or collapses.

Joe Sixpack, Creative Director

COLUMN: Consumer-created media can be fun, frantic and fantastic, but it might also become fatal to your fiscal health. Scott G is pleased to scare you with this modern horror tale.

Media Manipulation on the 4th of July

Firecracker 4thIt's fun, it's easy, and it's American. Scott G looks at one way to get some juicy news coverage for your product, even if that product is illegal in many parts of the country.

No Cannes Do

Phenomenal photography, dynamic directing, energized editing, and moronic marketing highlight the top 3 commercials at the Cannes festival. Scott G points out a few things the advertising managers overlooked when approving these low-concept productions.

Fake Commercials Shock the Ad Industry

Most people in the communications business try their best, but sometimes things just get out of hand. Scott G takes a look at some eyebrow-raising news involving fast food that makes you want to fast, and an auto maker invoking a name from days of the Third Reich.

Out of My Mind (And Into Yours) Part Deux

Where do ads, brands, technology, sonic branding, media and marketing all come together? In the brainpan of Scott G, who collects this stuff for your entertainment. You're welcome.

Fine Print: Where ‘Yes’ Becomes ‘No Way!’

The G Man AngleWeasel words, prevarication, contradictions, legalese and qualifications are the order of the day in advertising disclaimers. Scott G dives into the subject and a great time is guaranteed for all! (Guaranty not valid in this galaxy. No diving has taken place.)

Great Moments in Marketing

G-Man SunglassesMiscalculations, errors of omission, lapses in judgment, and death-by-committee are all reasons for marketing mess-ups. In this continuing series, Scott G imagines how some of these deals went down.