Advertising Industry Headlines - Business news for and from the advertising and marketing world


Advertising Industry Headlines - Business news for and from the advertising and marketing world

Community Service Marketing Firm Named One of North America’s Fastest Growing Companies in Deloitte...

SAN DIEGO, Calif. -- The Active Network, Inc., a leading provider of application services technology and marketing services to community service organizations, was named one of North America's fastest growing technology companies on Deloitte's 2006 Technology Fast 500. Ranked by percentage revenue growth over five years, The Active Network grew 940% from 2001 to 2005 and ranked 180th overall.

Primary Supplier of Military Meals Hires Katz Marketing Solutions

Tammy Katz - food marketerBENNETTSVILLE, S.C. -- SOPAKCO (www.sopakco.com), a market leader in ready-to-eat meals, announced hiring Columbus, Ohio-based Katz Marketing Solutions (www.katzmarketingsolutions.com) to develop and market their future new food products. SOPAKCO is a Primary Supplier Of Military Meals and contract supplier for leading food brands.

Wildfire Inc. Names Aaron Stanley Director of Marketing and Public Relations

LOS ANGELES, Calif. -- In its quest to increase sales, Wildfire, Inc. (www.wildfirefx.com), Los Angeles based manufacturer of VHO, DMX controllable UV lights and UV sensitive materials, hired a new marketing director recently, promoting Aaron Stanley, the former Accounting Manager, to Director of Marketing and Public Relations.

Information Mapping, Inc.’s Deborah Kenny to Speak at Boston Yankee IABC Event

BOSTON, Mass. -- The Yankee Chapter of the International Association of Business Communicators (IABC) will host a professional development program entitled: High-Performance Communication: The Information Mapping(R) Method, on Wednesday, October 11 at The Conference Center at Bentley. Renowned e-mail etiquette and communications professional Deborah Kenny will train attendees on high-performance communication.

MyAdTV Digital Signage Platform Can Transform Small Business Advertising

SAN JOSE, Calif. -- MyAdTV, Inc., a software service provider dedicated to bringing digital signage solutions to the masses, today announces the release of the MyAdTV digital signage platform free of charge to the public. The MyAdTV platform provides a complete solution to in-store advertising. In addition, MyAdTV allows businesses to locate and advertise on third party digital signage screens through MyAdXchange.

LeadPolice is a new Online Service that Links Lead Buyers and Sellers

LONG BEACH, Calif. -- Up until now, there has been no centralized authority for lead buyers and lead sellers; LeadPolice.com is changing the playing field and offers unique services that help encourage positive business practices between Internet lead buyers and lead sellers.

Marketing Expert, Kim Banchs, Joins Incredible Discoveries to Expand the Infomercial

DEERFIELD BEACH, Fla. -- Incredible Discoveries today announced they have appointed marketing expert, Kim Banchs as the Vice President of Product Sales. In this role she will head up a newly created division, entitled Incredible Discoveries Distribution Services (IDDS). Banchs brings an impressive wealth of experience to Incredible Discoveries, where she will be responsible for expanding product penetration beyond the vast infomercial audience.

Street Attack Partners with YFonGlobal to Launch Network Platform for Online Community Management

BOSTON, Mass. -- Boston-based alternative marketing agency Street Attack and YFonGlobal of Washington, DC are excited to announce a strategic partnership that will utilize Street Attack's concept and YFonGlobal's technology to launch PromoNet, a network platform that will act as an online community management system. PromoNet will offer MySpace-like features while focusing on the management of specialized online grassroots communities that cater to specific interests.

Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecom

BOONTON, N.J. -- In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most.

eBay Keywords Program Being Discontinued

eBay(TM) LogoeBay announced this week that they will be discontinuing the eBay Keywords program at the end of September. The program allowed eBay sellers to bid for keywords for text ad placements.