Industry News

Industry News

News specific to the ad industry trade, policy, legal and trends

Industry News

Industry News
News specific to the ad industry trade, policy, legal and trends

Investor Lead Generation Company AIS(R) Introduces the Wealth Qualified Investor Profile

SAN CLEMENTE, Calif. -- American Information Strategies(R), creator of the American Surveyed Investor(TM) lead profile, has announced the release of a new type of lead, consisting of accredited investors that have a net worth range from $2,000,000 to $5,000,000. Each lead includes a demographic and psychographic profile and can be filtered through a set of preferences (i.e. age, income, liquidity, etc.).

Alterian Offers Free Operational Marketing Benchmark Tool

Operational Marketing BenchmarkCHICAGO, Ill. -- Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. Available at www.alterian.com/benchmark, the Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.

MRC Medical Communications Wins 5 National Telly Awards

ORADELL, N.J. -- The winners in the 2007 Telly Awards competition have been announced and MRC Medical Communications has been honored with five awards. The annual competition, now in its 28th year, recognizes the best work of the most respected advertising agencies, production companies, television stations, and corporate video departments in the world. This year's competition received more than 13,000 entries from all 50 states, 30 countries and 5 continents.

Katz Leads Branding Workshop at International Food Expo

CEO Tammy KatzNEW YORK, N.Y. -- Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend "How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small" hosted by the National Association for the Specialty Food Trade's (NASFT) International Fancy Food Show, in New York City on July 6, 2007.

JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige

JSM MusicNEW YORK, N.Y. -- JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week's BET Awards. Tuesday night's awards will include the world premiere of a new TV commercial featuring Mary J Blige - part of a campaign for Chevy Tahoe - for which Simon and JSM Music played a key role.

PhotoSpin to Distribute Newstock Image Library

LONG BEACH, Calif. -- PhotoSpin, Inc., a leading royalty free stock subscription service in the United Sates, has added Newstock images to their collection of royalty free images. PhotoSpin's unique subscription model offers thousands of photos, illustrations, fonts, film and sound as an annual service; now with thousands of new images uploaded monthly.

Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant

AlterianCHICAGO, Ill. -- Alterian, the leading global enterprise marketing platform provider, announced today it has been positioned in Gartner's Magic Quadrant for Enterprise Marketing Management, (EMM) 2Q07 report. This announcement occurs on the heels of Alterian's inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07 and Magic Quadrant for Marketing Resource Management, 1Q07.

Market Research: To Stay Profitable Telecom Providers Will Outsource More Than $1 Trillion over...

BOONTON, N.J. -- With increased competition and lower-margin products cutting into their profitability, wireline and wireless carriers will be spending nearly $1.4 trillion over the next five years on outsourced services in order to reduce costs, says a new market research report from Insight Research Corp. By the close of 2007 alone, wireline and wireless carriers will be spending more than $198 billion on outsourced services worldwide.

Mass Transmit produced PlanetBillard.com tops the Shortlist for Webby Awards

Mass TransmitNEW YORK, N.Y. -- The Webby Awards, the leading international honor for the Web, today named Planet Billard as the People's Voice Winner for the Best Personal Website of 2007. Planet Billard is the web site for George Billard, a leading Producer, Director and Cinematographer. The site was produced by Mass Transmit.

Market Research: Wireless Enterprise Applications Will Generate $66 Billion Over Five Years

BOONTON, N.J. -- The transformation of various enterprise applications from fixed to mobile access technology will generate more than $66 billion in carrier service revenue over the next five years, says a new market research report from Insight Research Corp.

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