Industry News

Industry News

News specific to the ad industry trade, policy, legal and trends

Industry News

Industry News
News specific to the ad industry trade, policy, legal and trends

Community Service Marketing Firm Named One of North America’s Fastest Growing Companies in Deloitte...

SAN DIEGO, Calif. -- The Active Network, Inc., a leading provider of application services technology and marketing services to community service organizations, was named one of North America's fastest growing technology companies on Deloitte's 2006 Technology Fast 500. Ranked by percentage revenue growth over five years, The Active Network grew 940% from 2001 to 2005 and ranked 180th overall.

Wildfire Inc. Names Aaron Stanley Director of Marketing and Public Relations

LOS ANGELES, Calif. -- In its quest to increase sales, Wildfire, Inc. (www.wildfirefx.com), Los Angeles based manufacturer of VHO, DMX controllable UV lights and UV sensitive materials, hired a new marketing director recently, promoting Aaron Stanley, the former Accounting Manager, to Director of Marketing and Public Relations.

The IAB announces the Formation of an Industry-wide Click Measurement Working Group

IAB LOGONEW YORK, NY -- The Interactive Advertising Bureau (IAB) this week announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a "click" and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.

Send2Press Newswire to Sponsor NARIP Music Marketing & PR Seminar

The G-Man ClassicLOS ANGELES, Calif. -- Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled "Getting Ink & Working the 'Net: Secrets, Tips & Tricks of Publicity & PR." The event instructor is Scott G "The G-Man," a successful recording artist and marketing guru.

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