Market Research: Peer-to-Peer and File Sharing Services Revenue Will Reach $28 Billion Over Five...
BOONTON, N.J. -- According to a new market research study from The Insight Research Corporation, the worldwide market for peer-to-peer and file sharing services is expected to generate $28 billion in revenue for carriers and ISPs over the next four years. An ever increasing number of cellular and wireline service providers are offering legitimate file-sharing and downloading services geared to the requirements of their end-users.
Alterian Releases Dynamic Messenger 5.0 with Advanced Reporting, Campaign Management and Usability Functions
CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path's Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.
Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics
CHICAGO, Ill. -- Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol's B-to-B and B-to-C clients' ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.
Ballantine Corp Launches Successful Personal URL Campaign for The Blood-Horse Magazine
WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service - personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.
New Book by Style and Marketing Maven Rachel C. Weingarten Reveals Corporate Cool

MANGA as an Effective Tool for Business Advertising

Market Research: Wireless Backhaul Driving Demand for Private Line Services
BOONTON, N.J. -- The $40 billion private line services market is posting solid growth for the second year in a row, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.
Flvorful(TM) Video Ad Marketplace Revolutionizes Internet Video Placement for Advertisers and Content Publishers
AUSTIN, Texas -- In its beta phase, Flvorful.com invites advertisers and publishers to try out a new and innovative Internet service that brings together the content of video publishers and matches them with the needs of advertisers. Flvorful makes it easy for advertisers to find the right Flash video content and for video publishers to attract advertisers and generate revenue.
ScanBev Selects Katz Marketing Solutions to Develop New Scandinavian Specialty Beverage to be Launched...
TAMPERE, Finland -- ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.
Market Research: Presence-Based Services Will Reach Nearly $23 Billion in 2007, Says Insight Research...
BOONTON, N.J. -- The worldwide market for presence-based telecommunication services, including Instant Messaging (IM) and Push-to-Talk (PTT), is expected to reach nearly $23 billion in 2007 as an ever increasing number of cellular and wireline carriers provide customized services predicated upon the availability of their end-users.