Tag: California Business

Product Launches: -- ShelfLife (GetShelfLife.com) and author Alex Strathdee today announced the release of "Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money," the ultimate playbook for nonfiction authors seeking to boost book sales, build an audience, and create a bestseller that never stops selling. This book pulls back the curtain on how the top authors of today such as James Clear of "Atomic Habits" sold over 20 Million copies.

Product Launches: -- Mortgage Capital Trading, Inc. (MCT®), the de facto leader in innovative mortgage capital markets technology, today announced the release of Atlas, an artificial intelligence (AI) advisor now available within the MCTlive! platform. Atlas serves as a virtual capital markets expert and high-quality educational resource for MCT's mortgage lender clients. With this launch, effective February 10, 2025, MCT continues its tradition of innovation in secondary marketing technology.

Advertising NEWS: -- SalesMind.ai, a cutting-edge AI-powered sales automation platform, has announced a research collaboration with Dave Zes, Statistics & Data Science Lecturer at UCLA and two teams of statistics students from UCLA to tackle one of the biggest challenges in AI-driven lead generation: data accuracy and quality.

Product Launches: -- Optimal Blue today announced Ask Obi, an AI assistant designed to provide mortgage lending executives with instant, actionable insights from their Optimal Blue products and data. Unveiled during Optimal Blue's inaugural Summit user conference in San Diego, Ask Obi gives lenders the power to view their operations holistically with data aggregation across Optimal Blue's comprehensive capital markets platform.

Product Launches: -- Mortgage Capital Trading (MCT), the de facto leader in innovative mortgage capital markets technology, today announced the release of MSRlive! 4.0, a groundbreaking enhancement to its mortgage servicing rights (MSR) valuation platform. The latest version offers mortgage servicers an unprecedented level of transparency and business intelligence, equipping portfolio managers with powerful new tools to assess and optimize their

Advertising NEWS: -- Glynns Thomas, founder of Sacramento's renowned headshot photography business Glynns Thomas Headshots, has been selected to present at Imaging USA 2025. This prestigious conference, dedicated to photography and imaging professionals, will take place in Dallas, Texas, from February 2-4, 2025.

Product Launches: -- Sandra Evers-Manly, a visionary champion of untold stories, cultural empowerment and educational opportunity, has established the Dr. John Brooks Slaughter NSBE Fund at the University of Southern California's Viterbi School of Engineering, continuing her lifelong mission of breaking barriers and illuminating extraordinary legacies, the BHERC announced today.

Advertising NEWS: -- This year families with children undergoing treatment at local children's hospitals can check one thing off their holiday to-do list, getting a Christmas tree, thanks to a local brand representative firm and its clients. EPIC trends and partners launched their 3rd annual holiday campaign, Bringing Christmas Home, by delivering 200 undecorated Christmas trees to its diverse group of clients in design around Southern California.

Product Launches: -- Domaine Carneros, grower producer of ultra-premium Carneros sparkling wine and limited production pinot noirs, announces the unveiling of one of wine country's swankiest new venues, the Salon des Rêves. Imagined as a speakeasy style lounge where locals and visitors can experience luxury offerings of oysters, caviar, ceviche and tinned fish, in addition to the winery's wide selection of accompaniments including local charcuterie, smoked salmon, vegan cheese and macarons.

Advertising NEWS: -- Neotrope®, a 40+ year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities "doing good" for its JL Simmons Nonprofit PR Grants program. For 2025 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000. Neotrope is celebrating its 42nd anniversary in 2025, while Send2Press celebrates the 25th anniversary of the brand.