Saturday, May 17, 2008
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Brand Placement That Packs a Powerful Punch

Sun, 23 Apr 2006 23:14:55 -0700 PDT
ARTICLES Index, COLUMN: Communication Nation, by Scott G  •  by Scott G

Your Logo HereAs marketers seek greater global presence and the U.S. lurches toward debtor nation status, there will emerge a good old-fashioned capitalistic solution: the government can sell ad space on the sides of things. To get there first, may we introduce www.USA-Ad-Biz.com.


Biggest Billboard of Them All

Sun, 23 Apr 2006 22:53:16 -0700 PDT
ARTICLES Index, COLUMN: Communication Nation, by Scott G  •  by Scott G

COLUMN: Getting a company logo in front of the public is not an easy job anymore. In the olden days, I’m told it used to be a simple process: you would just call up a promotional gift supplier, order a few cases of glow-in-the-dark executive desk sets emblazoned with the firm’s name, and presto: instant brand placement.


IP TV, Streaming Movie and Music Revenue Set to Explode, says Insight Research

Sat, 22 Apr 2006 16:43:53 -0700 PDT
Headlines, NEWS: Market Research  •  by CarlyZ

BOONTON, NJ — Streaming video and music distributed across the Internet or directly to a mobile handset is fast becoming a mainstream entertainment delivery vehicle that will generate more than $27 billion in network-derived and content-derived revenue into the US markets by 2011, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.


Beyond Belief Media Launches Preemptive Strike on Easter

Sat, 15 Apr 2006 17:47:25 -0700 PDT
Headlines, NEWS: Offbeat Marketing  •  by CarlyZ

God Who Wasn't ThrereHOLLYWOOD, CA — Declaring War on Easter, Beyond Belief Media has launched a preemptive attack on the Christian holiday, the company announced today. “Operation Easter Sanity” has already begun. Using its documentary THE GOD WHO WASN’T THERE as the chief weapon, Beyond Belief Media is covertly planting DVDs of the film in churches throughout the United States.


Married Couple Seeks Success and Fortune through Launch of the Tallest Homepage on the Internet

Wed, 12 Apr 2006 01:35:49 -0700 PDT
Headlines, NEWS: Websites  •  by CarlyZ

KUALA LUMPUR, MALAYSIA — Are you interested in creating a message for the world to see? A new Website, Tallesthomepageoninternet.com, may be the answer. So, what exactly does the “tallest” home page mean? It means just what it says. It is the first Website on the Internet which has a homepage that is taller than ordinary height. When printed out, it is over 250 pages long or more than 240,000 pixels tall.


Advertainment Sneaks into Film, Music and TV

Sun, 09 Apr 2006 15:25:45 -0700 PDT
ARTICLES Index, COLUMN: Communication Nation, by Scott G  •  by Scott G

Barcodes in commercials, wristwatch credit cards, and bathroom broadcasts combining entertainment with advertising: those are just a few of Scott G’s predictions of the wild world of marketing communications now upon us.


Car Dealers Learn New Ways to Grow Hispanic Business

Tue, 04 Apr 2006 03:20:53 -0700 PDT
Headlines, NEWS: Latino Marketing  •  by CarlyZ

LOS ANGELES, CA — Coast to coast more dealers are starting to tap into the sales potential of their local Spanish auto buyers market. They are reaching out to the Hispanic community in ways that didn’t exist just a couple of years ago. Joe Leonard of Darcars Auto Group in Rockville, Maryland is one of those dealers. He’s spent the last 6 months focused almost entirely on building this under served segment of his market. An effort he says has brought in a big jump in new and used car sales. One of his most successful marketing additions are local Spanish auto leads generated for Darcars by Spanish Lead Services (SLS).


Music-Media Offers Royalty Free Music Over the Internet

Mon, 03 Apr 2006 11:26:58 -0700 PDT
Headlines, NEWS: Advertising Services  •  by CarlyZ

MADRID, Spain — Music-Media, a company dedicated to the composition of music for films, television, publicity, and web sites, is revolutionising the music market by offering royalty free music over the Internet. At the same time it is proposing a semi-exclusivity system which allows you to sell each song a limited number of times, thereby offering your customers a more exclusive product


When Product Placement Goes Too Far

Mon, 03 Apr 2006 00:59:16 -0700 PDT
ARTICLES Index, COLUMN: When Advertising Attacks, Christopher Simmons  •  by Christopher Simmons

The Island - xboxCOLUMN: Product placement is considered a necessary evil and potential savior for the advertising industry, but sometimes the concept gets in the way of the art form. The recent creative and financial flop The Island took the concept way too far.


Advertising, R.I.P.

Sat, 01 Apr 2006 12:04:00 -0800 PST
ARTICLES Index, COLUMN: Communication Nation, by Scott G  •  by Scott G

How information overload, data glut, and media excess will lead to consumer revolt and an end to marketing, advertising and public relations as we know it.


Marketing With a Twist: Online Casino Bets on Storm Chasers

Sat, 01 Apr 2006 03:30:02 -0800 PST
Headlines, NEWS: Sponsorships and Endorsements  •  by CarlyZ

Storm Chaser RVAUSTIN, TX — A whirlwind of media attention has surrounded online casino GoldenPalace.com for years due to their innovative and sometimes outrageous marketing campaigns, but their latest eBay purchase will literally put them in the eye of the storm.