Ad Agency Diversity, Equality, Homogeny, Bigotry
Scott G was in the room as an advertising agency executive told a recruiter, 'No blacks or Hispanics.' The face of bigotry can be ugly or pretty, young or old, or anywhere in between. I know. I've looked at it several times.
Information Mapping, Inc.’s Deborah Kenny to Speak at Boston Yankee IABC Event
BOSTON, Mass. -- The Yankee Chapter of the International Association of Business Communicators (IABC) will host a professional development program entitled: High-Performance Communication: The Information Mapping(R) Method, on Wednesday, October 11 at The Conference Center at Bentley. Renowned e-mail etiquette and communications professional Deborah Kenny will train attendees on high-performance communication.
MyAdTV Digital Signage Platform Can Transform Small Business Advertising
SAN JOSE, Calif. -- MyAdTV, Inc., a software service provider dedicated to bringing digital signage solutions to the masses, today announces the release of the MyAdTV digital signage platform free of charge to the public. The MyAdTV platform provides a complete solution to in-store advertising. In addition, MyAdTV allows businesses to locate and advertise on third party digital signage screens through MyAdXchange.
Digging the Idea of an iTomb
Following the announcement of a patent for the video enhanced gravemarker, Scott G ponders the next phase of cemetery chic. Might there be an iTomb in your future? 
LeadPolice is a new Online Service that Links Lead Buyers and Sellers
LONG BEACH, Calif. -- Up until now, there has been no centralized authority for lead buyers and lead sellers; LeadPolice.com is changing the playing field and offers unique services that help encourage positive business practices between Internet lead buyers and lead sellers.
Chevy Races Down Braindead Boulevard
The latest green TV commercial is from General Motors for their Chevrolet Tahoe. Scott G wonders how dumb viewers have to be to swallow this.
Marketing Expert, Kim Banchs, Joins Incredible Discoveries to Expand the Infomercial
DEERFIELD BEACH, Fla. -- Incredible Discoveries today announced they have appointed marketing expert, Kim Banchs as the Vice President of Product Sales. In this role she will head up a newly created division, entitled Incredible Discoveries Distribution Services (IDDS). Banchs brings an impressive wealth of experience to Incredible Discoveries, where she will be responsible for expanding product penetration beyond the vast infomercial audience.
Street Attack Partners with YFonGlobal to Launch Network Platform for Online Community Management
BOSTON, Mass. -- Boston-based alternative marketing agency Street Attack and YFonGlobal of Washington, DC are excited to announce a strategic partnership that will utilize Street Attack's concept and YFonGlobal's technology to launch PromoNet, a network platform that will act as an online community management system. PromoNet will offer MySpace-like features while focusing on the management of specialized online grassroots communities that cater to specific interests.
Animal Magnetism
Scott G humorously examines the use of pachyderms in three current TV campaigns for Prudential, GE, and TI.
Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecom
BOONTON, N.J. -- In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most.
