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Archive for September, 2006

Ad Agency Diversity, Equality, Homogeny, Bigotry

By ScottG The G-Man ⋅ September 29, 2006 ⋅ One comment

Scott G was in the room as an advertising agency executive told a recruiter, ‘No blacks or Hispanics.’ The face of bigotry can be ugly or pretty, young or old, or anywhere in between. I know. I’ve looked at it several times.

Information Mapping, Inc.’s Deborah Kenny to Speak at Boston Yankee IABC Event

By Carly Zed Zander ⋅ September 28, 2006 ⋅ Post a comment

BOSTON, Mass. — The Yankee Chapter of the International Association of Business Communicators (IABC) will host a professional development program entitled: High-Performance Communication: The Information Mapping(R) Method, on Wednesday, October 11 at The Conference Center at Bentley. Renowned e-mail etiquette and communications professional Deborah Kenny will train attendees on high-performance communication.

MyAdTV Digital Signage Platform Can Transform Small Business Advertising

By Carly Zed Zander ⋅ September 27, 2006 ⋅ Post a comment

SAN JOSE, Calif. — MyAdTV, Inc., a software service provider dedicated to bringing digital signage solutions to the masses, today announces the release of the MyAdTV digital signage platform free of charge to the public. The MyAdTV platform provides a complete solution to in-store advertising. In addition, MyAdTV allows businesses to locate and advertise on third party digital signage screens through MyAdXchange.

Digging the Idea of an iTomb

By ScottG The G-Man ⋅ September 26, 2006 ⋅ 2 comments

iTomb Photo illustration by SnookFollowing the announcement of a patent for the video enhanced gravemarker, Scott G ponders the next phase of cemetery chic. Might there be an iTomb in your future?

LeadPolice is a new Online Service that Links Lead Buyers and Sellers

By Carly Zed Zander ⋅ September 26, 2006 ⋅ Post a comment

LONG BEACH, Calif. — Up until now, there has been no centralized authority for lead buyers and lead sellers; LeadPolice.com is changing the playing field and offers unique services that help encourage positive business practices between Internet lead buyers and lead sellers.

Chevy Races Down Braindead Boulevard

By ScottG The G-Man ⋅ September 25, 2006 ⋅ Post a comment

The latest green TV commercial is from General Motors for their Chevrolet Tahoe. Scott G wonders how dumb viewers have to be to swallow this.

Marketing Expert, Kim Banchs, Joins Incredible Discoveries to Expand the Infomercial

By Carly Zed Zander ⋅ September 22, 2006 ⋅ Post a comment

DEERFIELD BEACH, Fla. — Incredible Discoveries today announced they have appointed marketing expert, Kim Banchs as the Vice President of Product Sales. In this role she will head up a newly created division, entitled Incredible Discoveries Distribution Services (IDDS). Banchs brings an impressive wealth of experience to Incredible Discoveries, where she will be responsible for expanding product penetration beyond the vast infomercial audience.

Street Attack Partners with YFonGlobal to Launch Network Platform for Online Community Management

By Carly Zed Zander ⋅ September 20, 2006 ⋅ Post a comment

BOSTON, Mass. — Boston-based alternative marketing agency Street Attack and YFonGlobal of Washington, DC are excited to announce a strategic partnership that will utilize Street Attack’s concept and YFonGlobal’s technology to launch PromoNet, a network platform that will act as an online community management system. PromoNet will offer MySpace-like features while focusing on the management of specialized online grassroots communities that cater to specific interests.

Animal Magnetism

By ScottG The G-Man ⋅ September 19, 2006 ⋅ Post a comment

Scott G humorously examines the use of pachyderms in three current TV campaigns for Prudential, GE, and TI.

Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecom

By Carly Zed Zander ⋅ September 18, 2006 ⋅ Post a comment

BOONTON, N.J. — In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most.

AAD (Awful Agency Disease)

By ScottG The G-Man ⋅ September 10, 2006 ⋅ Post a comment

COLUMN: Every client wants a good ad agency (meaning one that creates effective advertising and doesn’t pad their invoices). And some agencies try to oblige. But as Scott G points out, many ad shops seem to be working from a slightly different perspective, one that is counter-productive at best and destructive of brand equity at worst.

BCS (Bad Client Syndrome)

By ScottG The G-Man ⋅ September 10, 2006 ⋅ Post a comment

Every ad agency wants good clients (meaning ones who desire great advertising and pay their bills on time). And some clients agree with this. But as Scott G points out, many firms seem to be working from a slightly different perspective, one that kills creativity right from the start.

What Can Brown Do for Identity Theft?

By Christopher Simmons ⋅ September 10, 2006 ⋅ 2 comments

COLUMN: Companies need to do a better job of policing themselves when signing up new customers on the Internet and through mail campaigns, otherwise they risk contributing to an already serious epidemic of personal and business identity theft. Certain companies are making it a little easier for crooks to get a foot in the door due to a lack of safeguards and common sense. And guess what? It just happened to my company.

Interactive Voices becomes Voices.com, Launches New Online Voice Talent Service

By Carly Zed Zander ⋅ September 1, 2006 ⋅ Post a comment

Voices My Account ScreenTORONTO, Canada — Companies that need to get a voice-over recorded for their business now have a superior web service available to them: Voices.com. Formerly known as Interactive Voices, the new Voices.com facilitates finding the perfect voice, quickly and cost-effectively.

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