Market Research: Internet-Enabled Consumer Telecom Services Will Generate $265 Billion Over Five Years
BOONTON, N.J. -- A wide array of new Internet-enabled communications services geared to the needs of consumers is expected to generate nearly $265 billion for phone companies and other telecommunications carriers worldwide over the next five years, according to a new market research study from The Insight Research Corporation. These new Internet-enabled services include: residential video telephony; fixed-mobile convergence; file sharing services; streaming services; location-based services; and presence-based services.
Ad Is All Trucked Up
COLUMN: Chevy Silverado pick-up trucks must be very hard to sell. Otherwise, General Motors would not have its ad agency make such a controversial commercial. Scott G confesses to enjoying the music in the spot while wincing at the visuals.
MyAdTV Free Service Helps Retailers to Convert Shoppers Into Customers
SAN JOSE, Calif. -- MyAdTV, Inc. (www.myadtv.com), a software service provider dedicated to bringing digital signage solutions to the masses, today re-announces the release of the MyAdTV digital signage platform free of charge to the public. MyAdTV provides a complete solution to in-store advertising and on-location ad sales and allows businesses to find and advertise on third party digital signage screens for the purpose of cross-promotion.
Consumer Created Column
Interactive online presentations, consumer generated content, DIY ad campaigns, viewer voting, and Joe Public development of stories and videos are starting to be found virtually everywhere. Scott G says go ahead, write this column.
Community Service Marketing Firm Named One of North America’s Fastest Growing Companies in Deloitte...
SAN DIEGO, Calif. -- The Active Network, Inc., a leading provider of application services technology and marketing services to community service organizations, was named one of North America's fastest growing technology companies on Deloitte's 2006 Technology Fast 500. Ranked by percentage revenue growth over five years, The Active Network grew 940% from 2001 to 2005 and ranked 180th overall.
Out of my Mind & Into Yours III
Marketing, ad campaigns, Dow Chemical, time management, The Simpsons, true friendship and other topics of earth-shattering importance are covered by Scott G in a quick-and-easy Q & A format. Wikipedia, Moby and Agent Orange also make appearances.
Primary Supplier of Military Meals Hires Katz Marketing Solutions
BENNETTSVILLE, S.C. -- SOPAKCO (www.sopakco.com), a market leader in ready-to-eat meals, announced hiring Columbus, Ohio-based Katz Marketing Solutions (www.katzmarketingsolutions.com) to develop and market their future new food products. SOPAKCO is a Primary Supplier Of Military Meals and contract supplier for leading food brands. Wildfire Inc. Names Aaron Stanley Director of Marketing and Public Relations
LOS ANGELES, Calif. -- In its quest to increase sales, Wildfire, Inc. (www.wildfirefx.com), Los Angeles based manufacturer of VHO, DMX controllable UV lights and UV sensitive materials, hired a new marketing director recently, promoting Aaron Stanley, the former Accounting Manager, to Director of Marketing and Public Relations.
Jargonizing, or: How American Business is Losing the War of Words
Why write a six-word sentence when it's more fun to use 82 words and a bunch of gobbledygook? Scott G pokes fun at the way some businesses pontificate about themselves online and off. Have you taken a good look at the way business talks business? Business letters, brochures and client presentations are awash in multi-syllabic hogwash developed by MBAs who have been educated far beyond the meager capabilities of their brainpans.
