Advertising, Brands, Marketing, and Social Media
Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)
Advertising Industry Newswire COLUMN: The ads in the 2012 Super Bowl had big production values and mostly good music. Missing were strong concepts and marketing savvy. With one exception, the Super Sunday telecast was a festival of lame, dumb, and insulting advertising. In other words, business as usual.
COLUMN: There were more than two thousand seconds of commercial messages during the Super Bowl, each one costing around a hundred thousand bucks. And that’s just for the media buy;[...]
COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it a second and third time? From[...]
COLUMN: Oil rigs, city lights, rock bands, icebergs, crummy animation, and on-camera presenters wearing perfect make-up and phony smiles all made appearances in the 10 commercials that ran during Sunday[...]
COLUMN: Sure, the 81st Academy Awards show was a disaster, but millions watched anyway (train wrecks are darn entertaining) so the advertisers reached a big audience. Did the ad messages[...]
COLUMN: An exciting Super Bowl game may be great for sports fans but it is weird for those of us in marketing, advertising, publicity and communications. The ads and promotions[...]
COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner: Apple. Capitalism comes to communist China[...]
COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.
COLUMN: After predicting direct-to-brain advertising years ago, Scott G takes a look at the latest schemes to beam advertising and marketing communication inside your skull.
COLUMN: Advertising is everywhere, but does it have to clog up the phone lines? Scott G has a message for marketers using the phone as a sales weapon.
COLUMN: Google monitors e-mails for contextual advertising matches, and few people seem to mind. Scott G wonders if these are the same people who will allow Pudding Media to monitor their phone calls.
COLUMN: Ever since the invention of mail delivery, we have had to endure direct response solicitations. These ads-to-your-door may be informative, helpful and economical. But as Scott G points out, they can also be sneaky, intrusive and surprisingly distasteful.
COLUMN: How Not To Write A Press Release. There have been many articles on this topic, but this may be the only one written by someone who works as an editor and writer. Using real-life examples, Scott G examines some ins, outs, dos and don’ts of public relations and publicity.
COLUMN: The one-hour drama, ‘Mad Men,’ part of AMC channel’s original programming, has many attributes and can be quite entertaining. Scott G says what’s truly intriguing about the series isn’t in the show but during the commercial breaks.
COLUMN: Dating back to the days of cave dwellers, the humble product demonstration can be one of the most persuasive sales techniques. Scott G examines this method of selling in the light of today’s new media realities.
COLUMN: With the nation’s collective craving for Apple’s iPhone, the product seems poised for the most consumer-friendly product launch in marketing history. Scott G speculates about that little ‘camera’ button in the upper right-hand corner of the screen.
COLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl’s Jr. helping him spread the word. How? By being so funny and acerbic that Carl’s is trying to sue for relief.
COLUMN: Advertising and marketing executives say their business is art, craft and science, and Scott G admits that may be true about a third of the time. Consider a few current ad campaigns that leave potential customers exhilarated or puzzled, intrigued or disgusted.
COLUMN: Scott G often works in the advertising industry and he’s frequently appalled by what he sees, as when large corporations insult your intelligence with misleading marketing, or when they treat you like absolute morons with super-silly or saccharine-sweet ads.
COLUMN: A manifesto entitled 100 Ways to Kill a Concept is currently bouncing around the Internet. It is being sent in anger, frustration and/or glee by anyone who has ever had the misfortune to present an original idea to a boneheaded boss or calcified committee. Scott G lauds author Michael Iva for his horrific hundred.
COLUMN: Curiouser and curiouser, weaker and weaker, stupider and stupider. That describes much recent advertising from major brands. Clogging the airwaves with badvertising is nothing new, but it does seem as if idiocy is lately on the rise. Scott G lists a few of his least favorites from the past couple of weeks.
COLUMN: Sponsored messages worm their way into entertainment and news. Tracking of consumer purchases allows for precise targeting of those messages. Computerized production technology enables marketers or government agencies to control what you see and when you see it. Scott G plays George Orwell by putting these 3 ideas together.
COLUMN: With the announcement that the Geico Insurance Cavemen are being written into a script for a television series pilot, the issue of branded content again rears its ugly head. Scott G speculates on some of the oddities surrounding this silly side of advertising.
COLUMN: The news is no longer the news. Scott G points out that we are in the midst of some bodacious blending: information & invention, data & political agenda, fact & fiction, actuality & publicity, and truth with whatever else comes to mind.
COLUMN: Too many ads in too many places appearing way too often. Product placement invading content. Messages triggered by RFID chips. Advertorials. Sponsorships. Hype. Spin. Noise. Scott G isn’t the only person who thinks we’ve gone too far. Some consumers are fighting back.
COLUMN: When an ad agency gets a new client, a lot of people swing into action. Account managers assess the brand, competition, positioning, and strategy. The media department finds target audiences. And the creatives, well, just what are they DOING back there with that loud music and riotous laughter? Scott G tells all.
COLUMN: Microsoft once paid the Rolling Stones millions for the use of “Start Me Up” to inject some excitement into their campaign for a new operating system. Scott G tells why MS better buy the rights to a whole bunch of rock, electronic, county and hip hop songs because the launch of their Vista OS is currently dead in the water.
COLUMN: Paid placement is a dirty little secret of advertising and public relations. Scott G explores a few of the subversive, sneaky, snaky, snarky, sleazy and very profitable methods of putting your product in front of the public in just the right light.
COLUMN: Bouncing back and forth between the worlds of marketing and music, Scott G took some time off from writing about advertising in order to cover the musical madness known as the NAMM Show. Upon his return, he finds the communications industry to be semi-chaotic, with zombies, reptiles and torture-porn all over your TV.
COLUMN: Political advertisements are frequently insulting, misleading, intrusive, divisive, belligerent, harmful, and/or just packed with lies. Everybody, it seems, hates political advertisements, but one man has decided to try to do something about it. Scott G interviews Tim Warner about a controversial proposal for grading political ads.
COLUMN: Announcing the number one fastest-selling product of its kind released on a Wednesday aimed at 29-54-year-old left-handed female residents of Midwestern states! You wouldn’t put much stock in that as a marketing boast, but Scott G points out that sales figures often approach that level of absurdity.
COLUMN: A public restroom. Dripping faucets. Double entendres. Another annoying pharmaceutical spot for medication that shrinks prostate glands? Nope, it’s for corporate polluter ExxonMobil. Scott G admires the photography while hoping the communications industry holds the big Ex up to ridicule.
COLUMN: Yes, they attempted to ruin a lovely song. Yes, the company admits to firing the person who leaked the video. And yes, they are wasting money on an executive with enough spare time to trade misspelled barbs with people on YouTube. But in defending its horrific version of U2′s “One,” Bank of America stands up for dorks, dweebs, jerks, idiots, morons and no-talent greedwhores everywhere.
COLUMN: Disgusting advertising campaigns do more than anger people; they also bring shame on the marketing profession. In addition to calling for a boycott of the products themselves, Scott G suggests the marketing industry refuse to hire the creators of the ads.
COLUMN: Current television advertising contains soldiers, elephants, autos, mirrors, and balls. According to marketing guy Scott G, some of the campaigns are quite good while others are puzzling, inane, harebrained, obtuse, weird, and a wild waste of money.
COLUMN: BOONTON, N.J. — The $40 billion private line services market is posting solid growth for the second year in a row, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.
COLUMN: There was a time when marketing executives were considered savvy, smart, or slick. Some probably are all those things, but not those involved with Microsoft’s new digital music player. Scott G takes a look at the marketing decisions for Zune (as in “rhymes with crazy as a loon”).
Copywriters and art directors have the easiest job in the world. Right up until they have to deal with unimaginative clients, unknowledgeable account managers, and uninformed creative directors. With a wink and a sigh, Scott G sums it all up.
COLUMN: Chevy Silverado pick-up trucks must be very hard to sell. Otherwise, General Motors would not have its ad agency make such a controversial commercial. Scott G confesses to enjoying the music in the spot while wincing at the visuals.
Voiceover Talent Marketplace Welcomes 100,000th Member and Launches Updated Responsive Booking PortalWed, 19 Jun 2013
Elliot Light launches New Home Nexus, a marketing, sales and advertising firm connecting home buyers and buildersMon, 17 Jun 2013
Ads We Love: Audi Spock vs Spock – The Challenge (2013)Sat, 15 Jun 2013
Truebridge hires Ken Wells as EVP of Relationship Marketing to lead financial services marketing focusWed, 12 Jun 2013