Authors Posts by John Scott G

John Scott G

72 POSTS 0 COMMENTS
John Scott G is a writer of non-fiction and fiction appearing in print, broadcast, and digital media. He frequently works in communications, which means marketing, advertising, and various forms of hype. He is a contributor to eNewsChannels, the Music Industry Newswire, the Advertising Industry Newswire, and others. Visit JohnScottG.com for more information. Ā© John Scott G. (Note: The opinions expressed by The G-Man do not necessarily reflect the opinions or policies of this site or its publisher.)

Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)

Advertising Industry Newswire COLUMN: The ads in the 2012 Super Bowl had big production values and mostly good music. Missing were strong concepts and marketing savvy. With one exception, the Super Sunday telecast was a festival of lame, dumb, and insulting advertising. In other words, business as usual.

COLUMN: There were more than two thousand seconds of commercial messages during the Super Bowl, each one costing around a hundred thousand bucks. And...

COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it...

COLUMN: Oil rigs, city lights, rock bands, icebergs, crummy animation, and on-camera presenters wearing perfect make-up and phony smiles all made appearances in the...

COLUMN: Sure, the 81st Academy Awards show was a disaster, but millions watched anyway (train wrecks are darn entertaining) so the advertisers reached a...

COLUMN: An exciting Super Bowl game may be great for sports fans but it is weird for those of us in marketing, advertising, publicity...

COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner:...

COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.

COLUMN: After predicting direct-to-brain advertising years ago, Scott G takes a look at the latest schemes to beam advertising and marketing communication inside your skull.

Scott G is doing a lot of phoning latelyCOLUMN: Advertising is everywhere, but does it have to clog up the phone lines? Scott G has a message for marketers using the phone as a sales weapon.

COLUMN: Google monitors e-mails for contextual advertising matches, and few people seem to mind. Scott G wonders if these are the same people who will allow Pudding Media to monitor their phone calls.

Scott G speaking at an industry functionCOLUMN: Ever since the invention of mail delivery, we have had to endure direct response solicitations. These ads-to-your-door may be informative, helpful and economical. But as Scott G points out, they can also be sneaky, intrusive and surprisingly distasteful.

Scott G gets the point about PRCOLUMN: How Not To Write A Press Release. There have been many articles on this topic, but this may be the only one written by someone who works as an editor and writer. Using real-life examples, Scott G examines some ins, outs, dos and don'ts of public relations and publicity.

Scott G recording a commercial voiceoverCOLUMN: The one-hour drama, 'Mad Men,' part of AMC channel's original programming, has many attributes and can be quite entertaining. Scott G says what's truly intriguing about the series isn't in the show but during the commercial breaks.

Scott G of Advertising Industry NewswireCOLUMN: Dating back to the days of cave dwellers, the humble product demonstration can be one of the most persuasive sales techniques. Scott G examines this method of selling in the light of today's new media realities.

Scott G on the iPhoneCOLUMN: With the nation's collective craving for Apple's iPhone, the product seems poised for the most consumer-friendly product launch in marketing history. Scott G speculates about that little 'camera' button in the upper right-hand corner of the screen.

Scott G in the studioCOLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl's Jr. helping him spread the word. How? By being so funny and acerbic that Carl's is trying to sue for relief.

Scott G casts a shaded eye on current advertisingCOLUMN: Advertising and marketing executives say their business is art, craft and science, and Scott G admits that may be true about a third of the time. Consider a few current ad campaigns that leave potential customers exhilarated or puzzled, intrigued or disgusted.

Scott G looks askance at bad adsCOLUMN: Scott G often works in the advertising industry and he's frequently appalled by what he sees, as when large corporations insult your intelligence with misleading marketing, or when they treat you like absolute morons with super-silly or saccharine-sweet ads.