Monday, 24 October 2016

COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if…

COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.

Scott G is doing a lot of phoning latelyCOLUMN: Advertising is everywhere, but does it have to clog up the phone lines? Scott G has a message for marketers using the phone as a sales weapon.

COLUMN: Google monitors e-mails for contextual advertising matches, and few people seem to mind. Scott G wonders if these are the same people who will allow Pudding Media to monitor their phone calls.

Scott G speaking at an industry functionCOLUMN: Ever since the invention of mail delivery, we have had to endure direct response solicitations. These ads-to-your-door may be informative, helpful and economical. But as Scott G points out, they can also be sneaky, intrusive and surprisingly distasteful.