Yearly Archives: 2006

BOONTON, NJ -- Grid computing has penetrated well beyond the large research institutions that first developed the techniques required to virtualize computing resources and has entered the "early adoption" phase of mainstream commercial computing, says a new market research study released by the Insight Research Corporation. Grid computing, a type of distributed system, makes it possible to share computing resources across networks, creating what amounts to virtual super computers.

LOS ANGELES, CA -- At 9:00 a.m. on Friday, June 30, 2006 in United States Federal Court, 280 S. First Street, Courtroom #3, San Jose, California, a drama will play out between KinderStart.com (a site for kids zero to seven and their parents) and the giant of the Internet, Google, controlling up to 80% or more of 'Net searches worldwide.

Most people in the communications business try their best, but sometimes things just get out of hand. Scott G takes a look at some eyebrow-raising news involving fast food that makes you want to fast, and an auto maker invoking a name from days of the Third Reich.

Where do ads, brands, technology, sonic branding, media and marketing all come together? In the brainpan of Scott G, who collects this stuff for your entertainment. You're welcome.

Weasel words, prevarication, contradictions, legalese and qualifications are the order of the day in advertising disclaimers. Scott G dives into the subject and a great time is guaranteed for all! (Guaranty not valid in this galaxy. No diving has taken place.)

HENDERSON, NV -- Author Ron Butcher is using Amazon's new "Plog" feature in an effort to communicate to the masses regarding his new non-fiction cruise travel guide, "Cruise Control: Your Peace of Mind at Sea."

BOONTON, NJ -- The wireless, Internet and phone networks that presently comprise the global telecommunications infrastructure will generate nearly $1.2 trillion in revenue this year, but according to a new market analysis report from Insight Research, there is a very real possibility that by the close of 2011 one of the three networks may come to dominate the others and thereby change the telecommunications revenue picture completely.

Miscalculations, errors of omission, lapses in judgment, and death-by-committee are all reasons for marketing mess-ups. In this continuing series, Scott G imagines how some of these deals went down.

LAS VEGAS, NV -- Mobile Ad Marketing Inc, a new Las Vegas company, offers the largest inventory of mobile advertising media in America, and a simple plan to make advertising more effective and affordable. Mobile Ad Marketing (MAM) believes that, as far as advertising goes, bigger is better. And, in the ad space business, a semi-trailer is about as big as it gets.

Radio frequency identification (RFID) can now be used almost anywhere: they're embedded inside products, pets and people. Scott G takes a look at a not-too-distant future where everything is monitored, metered, tallied and tracked.