Yearly Archives: 2006

COLUMN: Copywriters and art directors get much of the attention in the ad world, but Scott G is one creative director who claims it's the account management function that controls how a campaign soars or collapses.

GREENSBORO, NC -- The Oechsli Institute has completed its third in a series of independent research projects on affluent Americans with at least $100,000 to over one million dollars of investable assets. "Millions of Americans who once made up the vast middle of the $7 trillion consumer market are migrating upscale towards premium and luxury products and services," observes Matt Oechsli, Company President.

SAN LUIS OBISPO, Calif. -- CCM Marketing, Inc., a leader in national direct response media, specializing in Sports, Health and Fitness products, is celebrating their 5 year anniversary. Co-owners Suzy da Silva and Nicole Licata, launched CCM Marketing on July 19, 2001.

COLUMN: Consumer-created media can be fun, frantic and fantastic, but it might also become fatal to your fiscal health. Scott G is pleased to scare you with this modern horror tale.

STUDIO CITY, Calif. -- Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing. The seminar called "Getting Ink & Working the 'Net" is presented by the National Association of Record Industry Professionals.

BOONTON, NJ -- After years of contraction, the market for private line services began growing again in 2006, signaling the start of a long anticipated recovery in this $36 billion telecommunications segment, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet.

SAN MATEO, Calif. -- AirSpun, Inc., a California start-up with an e-commerce approach to marketing digital music through commercial radio promotion, announced plans today to launch airspun.com ("Beta") in an effort to democratize the music hitmaking process and provide independent artists with "unprecedented power over their creative futures."

It's fun, it's easy, and it's American. Scott G looks at one way to get some juicy news coverage for your product, even if that product is illegal in many parts of the country.

Phenomenal photography, dynamic directing, energized editing, and moronic marketing highlight the top 3 commercials at the Cannes festival. Scott G points out a few things the advertising managers overlooked when approving these low-concept productions.

LOS ANGELES, CA -- Send2Press(R), a leading targeted newswire service, announced today the relaunch of its video news release, or "VNR," production and distribution channel. As part of the revamped service offering, Send2Press will be both producing and disseminating client VNRs online and to the media for the first time since 2002.