Yearly Archives: 2006

There is something to be said for setting the bar too low: all subsequent efforts will look better. Scott G gives a mercifully brief examination of a recent train wreck from something calling itself agency.com.

ATLANTIC CITY, NJ -- POD Digital Promotions has developed and patented the POD advertising system as the ultimate formula for successful target-market penetration - digital advertising. The system's integration of visual and print media gives advertisers an edge through a unique approach that combines creativity, experience, and technology.

NEW YORK, NY -- The Interactive Advertising Bureau (IAB) this week announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a "click" and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.

COLUMN: Some ad campaigns don't work. Like the recent mistake of putting an American Idol winner in a retail automotive ad. Scott G comments on Ford's chopping of Taylor Hicks.

The ad campaign for "Lady in the Water" was a noble attempt at marketing a movie using wit, taste and style. But as Scott G notes, the low turnout for the film's opening weekend may make things a little less subtle in the future.

STOCKHOLM, Sweden -- Everyone can appreciate a good T-shirt and most people like to stay informed regarding the news and current events. Subscribing to T-post is a lot like having a subscription to a magazine, but instead of receiving magazines in your mailbox - you receive T-shirts. The topics in focus vary from politics to bank heists to a glow-in-the-dark pig.

LOS ANGELES, Calif. -- Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled "Getting Ink & Working the 'Net: Secrets, Tips & Tricks of Publicity & PR." The event instructor is Scott G "The G-Man," a successful recording artist and marketing guru.

KANNAPOLIS, NC -- Businesses can now increase the visibility and impact of their Web sites by adding Video Commercials using WEBSTREAMERS revolutionary video streaming service. According to research done by QwestDex media, consumers are 60% more likely to complete a transaction online if they see a video in addition to pictures.

ASHEVILLE, NC -- Write Away, Inc., based in the mountains of western North Carolina, is a full-service editorial company that has recently added mystery shopping services to their client offerings; the business' subdivision is doing business as CSI - Customer Service Investigation.

COLUMN: Apparently shaving is no longer hip and cool. I'm watching TV, the commercials come on, and I am blinded by the stubble... oh the stubble ... Does Paris Hilton think "that's hot?" Ohmigod! I need to stop shaving or I'm not going to get past that velvet rope!