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Headlines

Advertising Industry Headlines - Business news for and from the advertising and marketing world

Headlines

Headlines
Advertising Industry Headlines - Business news for and from the advertising and marketing world

Market Research: Content Protection Digital Rights Management Market Spending Exceeds $9 Billion Over Five...

InsightBOONTON, N.J. -- Spending on digital rights management (DRM) software and hardware to protect entertainment, commercial software, and other information will exceed $9 billion dollars over the next five years, says a new market research report from Insight Research Corp. By the close of 2007, total worldwide spending on DRM will reach just over $1 billion, and by 2012 business spending is forecasted to grow to nearly $1.9 billion, according to the new research study.

Free Direct Mail Marketing Course Launched by The Ballantine Corporation

WAYNE, N.J. -- The Ballantine Corporation today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns. The company, which has been in business for over 40 years, wanted to give something back to the business community; they decided to gather together their resources and knowledge to create this free email course.

B2B Marketing Writer and SEO Expert Dianna Huff to Speak at Yankee IABC Seminar

BOSTON, Mass. -- The Yankee Chapter of International Association of Business Communicators (Yankee IABC) today announced its spring line-up. These business events run the spectrum from overall communications strategy and planning to the more specific technical strategies around business communications.

Market Research: Intellikey Labs Releases Ultimate DVD Testing Matrix and AMP

GLENDALE, Calif. -- Intellikey Labs, a recognized leader in optical disc quality assurance content testing, announced today the launch of Intellikey DVD Testing Matrix 6.0. This latest matrix enables Intellikey to provide the most definitive AMP(SM) rating system available for DVD testing on domestic players. Matrix 6.0 is the most representative DVD testing matrix ever released.

Contextual Counter Branding: Your Pizza is My Pizza – Why Search Engines Want to...

COLUMN: While the subject of contextual branding against other company's trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.

A Change Would Do You Good

Stephen MonacoCOLUMN: Way too many companies still maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are "market driven."

Riverside Media Sales to Represent ‘MINT,’ India’s Newest Business Daily

Riverside MediaLAKE PLACID, N.Y. -- U.S. advertisers now have access to a high quality business daily in Delhi and Mumbai due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media, the U.S. Advertising Representative for HT Media Limited, New Delhi, is pleased to announce the addition of HT's newly launched business daily "MINT," published in association with the Wall Street Journal.

Ad Backlash

Scott G pretending to look thoughtfulCOLUMN: Too many ads in too many places appearing way too often. Product placement invading content. Messages triggered by RFID chips. Advertorials. Sponsorships. Hype. Spin. Noise. Scott G isn't the only person who thinks we've gone too far. Some consumers are fighting back.

Images in Chocolate Ups the Ante with Custom Chocolate Poker Chips

HOUSTON, Texas -- Specialty chocolatier, Images in Chocolate, today announced the first custom imprinted chocolate poker chip available in the U.S. marketplace. For the first time, casinos, hotels, and Las Vegas trade show exhibitors among others, can increase their corporate brand awareness using these 1-1/2" diameter, 100% Belgian chocolate promotional items.

Riverside Media Appointed U.S. and Canadian Advertising Representative for Adkom Media Group, Hong Kong

LAKE PLACID, N.Y. -- North American businesses catering to the needs of Asia-Pacific's elite now have targeted reach due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representative for Adkom Media Group, Hong Kong.

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