Headlines

Headlines

Advertising Industry Headlines - Business news for and from the advertising and marketing world

Headlines

Headlines
Advertising Industry Headlines - Business news for and from the advertising and marketing world

A Change Would Do You Good

Stephen MonacoCOLUMN: Way too many companies still maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are "market driven."

Riverside Media Sales to Represent ‘MINT,’ India’s Newest Business Daily

Riverside MediaLAKE PLACID, N.Y. -- U.S. advertisers now have access to a high quality business daily in Delhi and Mumbai due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media, the U.S. Advertising Representative for HT Media Limited, New Delhi, is pleased to announce the addition of HT's newly launched business daily "MINT," published in association with the Wall Street Journal.

Ad Backlash

Scott G pretending to look thoughtfulCOLUMN: Too many ads in too many places appearing way too often. Product placement invading content. Messages triggered by RFID chips. Advertorials. Sponsorships. Hype. Spin. Noise. Scott G isn't the only person who thinks we've gone too far. Some consumers are fighting back.

Images in Chocolate Ups the Ante with Custom Chocolate Poker Chips

HOUSTON, Texas -- Specialty chocolatier, Images in Chocolate, today announced the first custom imprinted chocolate poker chip available in the U.S. marketplace. For the first time, casinos, hotels, and Las Vegas trade show exhibitors among others, can increase their corporate brand awareness using these 1-1/2" diameter, 100% Belgian chocolate promotional items.

Riverside Media Appointed U.S. and Canadian Advertising Representative for Adkom Media Group, Hong Kong

LAKE PLACID, N.Y. -- North American businesses catering to the needs of Asia-Pacific's elite now have targeted reach due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representative for Adkom Media Group, Hong Kong.

Campbell Belman Releases Comprehensive Report for Pharmaceutical Marketers to Maximize Their Bottom Line

NEW YORK, N.Y. -- Campbell Belman's mission is to remove the uncertainty about marketing return-on-investment (ROI) for pharmaceutical companies; a new comprehensive report releases proven approaches for real and measurable results. The pharmaceutical environment is turbulent, and what used to work to create an industry wide growth of 20 percent, no longer does.

Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

KANSAS CITY, Mo. -- Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.

Vista Spot an Ow not a Wow

G-Man at the MicCOLUMN: Microsoft once paid the Rolling Stones millions for the use of "Start Me Up" to inject some excitement into their campaign for a new operating system. Scott G tells why MS better buy the rights to a whole bunch of rock, electronic, county and hip hop songs because the launch of their Vista OS is currently dead in the water.

Who’s Behind the Wheel of the Chevy HHR?

Stephen MonacoCOLUMN: Remember back in the day, (like, about six years ago), when there was a clear line of demarcation between content and advertising? Content was the programming that was periodically interrupted by commercials. Commercials were advertisements designed to sell products and services.

Market Research: Chinese Manufacturing Accounts for 90 Percent of Annual Growth in Worldwide Semiconductor...

PWC reportSAN JOSE, Calif. -- Electronic systems manufactured in China were the driving factor behind 90 percent of growth in worldwide semiconductor consumption in 2005, continuing a trend first observed beginning in 2003, according to a comprehensive analysis by PricewaterhouseCoopers of Chinese and other published statistics on the subject.

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