Branding and Brand Marketing News
Oracle Group International announces book: ‘MAKE YOUR MARK: Personal Branding Through On-Purpose Living’
BRANDING NEWS: The Oracle Group International recently announced the publication of “MAKE YOUR MARK: Personal Branding Through ‘On-Purpose’ Living” (paperback; $20; ISBN: 978-0692833919) by award-winning, brand strategist, entrepreneur and author Courtney R. Rhodes.
BRANDING NEWS: GracePointe Church of the Nazarene in central Florida received a unique offering this month, as the team at RingBoost agreed to donate a custom phone number to the Lake Mary-based organization. With its unforgettable new number hooked up in no time, GracePointe is all set to take the church's message to an increasingly large audience in the weeks and months to come.
FOOD MARKETING: Greenbar Distillery, one of California's original craft distilleries and home of the world's largest portfolio of handcrafted, organic spirits, recently announced that it has unified its seven core spirits lines under a new heart brand that evokes the company's origins as a love story between the two founders, Litty Mathew and Melkon Khosrovian. In sharp contrast to how most distilleries design their packages to stand out within categories, such as vodka or whiskey, Greenbar Distillery's new look echoes the maker-focused branding of craft brewers.
NEWS: Palm Beach Business Connection is hosting a free presentation and workshop from Loren Weisman on Thursday, April 13, 2017 at 10 a.m. at Spoto’s Oyster Bar in Palm Beach Gardens, Florida. This one hour talk is titled “Creating Content to Engage Your Three Audiences Simultaneously” and will be presented by Brand Precision Marketing Strategist and Counselor, Loren Weisman.
Automotive marketing firm, Sokal Media Group, will support Michael Waltrip in his final race, the Daytona 500, on February 26, 2017. In a partnership with BK Racing, the Sokal Media Group logo will be prominently placed on the B Pillar located over the left shoulder of driver Michael Waltrip.
TRADEMARK NEWS: Capacity LLC, trusted leader in order fulfillment, e-commerce, and electronic data interchange (EDI), has secured the intellectual property rights to its signature tagline, "fulfillment delivered.(R)" The company's trademark application was approved earlier this month, officially confirming what clients already know: Capacity is a modern order fulfillment partner in a sector that often clings to outdated practices.
TRADEMARK NEWS: ProValue(R) Parts, a North American e-Commerce Replacement and Performance Aftermarket Auto Parts Store. today announced that the U.S. Patent and Trademark Office (USPTO) has granted the company registered trademark status and protection for its name ProValue Parts.
Ingredients Specialties, Inc. Announces Win for GDFII/L&P Foods in Sucralose Section 337 Patent Dispute
EXETER, Calif. -- Leading Sucralose manufacturer Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) today announced that the U.S. International Trade Commission (ITC)...
MIAMI, Fla. -- While the NFL Combine is the most notable of all Combines, Combines are no longer limited to the NFL; scouts are...
NEW YORK, LONDON, TOKYO -- In today's environment, Pharmaceutical companies find themselves in a bind. Drug launches used to be able to achieve high...
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