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Archive for December, 2006

DRTV Company Incredible Discoveries Receive Rave Reviews at ERA Show

By Carly Zed Zander ⋅ December 21, 2006 ⋅ Post a comment

DEERFIELD BEACH, Fla. — The kudos are still coming in from Incredible Discoveries’ recent appearance at the Electronic Retailers Association (ERA) show in Las Vegas. During the show and in following weeks, Incredible Discoveries has received amazing responses from their vendors who were extremely impressed by the new innovations in hardware, technology and personal hygiene that ID will soon be introducing.

Market Research: Public Ethernet Services Poised for Growth Spurt in 2007, says Insight Research

By Carly Zed Zander ⋅ December 19, 2006 ⋅ Post a comment

BOONTON, N.J. — The US public Ethernet services market is expected to grow from $940 million in 2006 to over $5 billion in 2012, according to a new market research study from The Insight Research Corporation. With metro-area Ethernet services now available from virtually all major data service providers and wide-area Ethernet about to get a shot in the arm from the dominant carriers, the market is poised to take off.

MyAdTV Delivers ‘One Click Turnkey’ Digital Advertising Solution

By Carly Zed Zander ⋅ December 18, 2006 ⋅ Post a comment

MyAdTVSAN JOSE, Calif. — MyAdTV, Inc., a software service provider dedicated to bringing digital signage solutions to the masses, today announces the release of the “One Click Turnkey” digital advertising solution. MyAdTV provides a complete web based solution to in-store advertising and on-location ad sales.

Exxon: Please Go

By ScottG The G-Man ⋅ December 17, 2006 ⋅ Post a comment

Scott G of G-Man MarketingCOLUMN: A public restroom. Dripping faucets. Double entendres. Another annoying pharmaceutical spot for medication that shrinks prostate glands? Nope, it’s for corporate polluter ExxonMobil. Scott G admires the photography while hoping the communications industry holds the big Ex up to ridicule.

Voices.com Offers Solutions for Google Audio Ads

By Carly Zed Zander ⋅ December 13, 2006 ⋅ Post a comment

voices.com voice talentTORONTO, Canada — According to the audio experts at Voices.com, the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google’s Audio Ads beta testing program. Agencies who used to go through talent agents are already making the transition to finding talent at online marketplaces due greatly in part because of an enormous push and subsequent validation of the market by Google(TM).

Bank of America. Lower Standards.

By ScottG The G-Man ⋅ December 10, 2006 ⋅ One comment

Groovy Close UpCOLUMN: Yes, they attempted to ruin a lovely song. Yes, the company admits to firing the person who leaked the video. And yes, they are wasting money on an executive with enough spare time to trade misspelled barbs with people on YouTube. But in defending its horrific version of U2′s “One,” Bank of America stands up for dorks, dweebs, jerks, idiots, morons and no-talent greedwhores everywhere.

New Book Teaches Marketers How to Avoid the Pitfalls of Poor Web Site Design and Development

By Carly Zed Zander ⋅ December 8, 2006 ⋅ Post a comment

Web Business SuccessSANDPOINT, Idaho — A new book from Logical Expressions, Inc. aims to demystify the often-confusing world of ecommerce. In “Web Business Success: The Entrepreneur’s Guide to Web Sites That Work” (ISBN: 978-0-9749245-0-2; LCCN-2006909228) authors James Byrd and Susan Daffron share practical tips and strategies to help business owners make good choices when they put a Web site online.

Badvertising: Pepto, Charmin, Mucinex, Lamisil, ExxonMobile

By ScottG The G-Man ⋅ December 3, 2006 ⋅ 2 comments

scottgsunglasses111906COLUMN: Disgusting advertising campaigns do more than anger people; they also bring shame on the marketing profession. In addition to calling for a boycott of the products themselves, Scott G suggests the marketing industry refuse to hire the creators of the ads.

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