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Archive for October, 2007

Market Research: Residential Customers Moving to Cable Calling Means Phone Companies Lose $8B Over Five Years

By ⋅ October 31, 2007 ⋅ Post a comment

BOONTON, N.J. — The top 11 cable operators continue to grab share of the residential phone markets, a move that will cost the incumbent phone companies nearly eight billion dollars over the next five years, says a new market research report from Insight Research Corp. The incumbent phone companies are expected to lose more than three million residential phone lines to cable competitors by the close of 2007 alone.

Social Media Campaign Launched by Street Attack for OurStage Facebook Application

By ⋅ October 31, 2007 ⋅ Post a comment

BOSTON, Mass. — OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. Street Attack will be launching an online viral campaign in November 2007.

Travel Industry Advertising Site ResortsandLodges Wins WMA WebAward

By ⋅ October 24, 2007 ⋅ Post a comment

ST. PAUL, Minn. — Resorts and Lodges, a leading niche portal Web site providing advertising for the hospitality and travel industry, has received a WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). The company was chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.

Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

By ⋅ October 19, 2007 ⋅ Post a comment

PRTraxTORRANCE, Calif. — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

Target Media Partners Acquires Recycler Classifieds from L.A. Times

By ⋅ October 18, 2007 ⋅ Post a comment

Recycler ClassifiedsLOS ANGELES, Calif. — The Los Angeles Times Media Group today announced the sale of Recycler Classifieds, publisher of four editions of the pioneering Recycler free classified advertising paper and eleven weekly and bi-weekly photo ad and employment guides throughout Southern California, as well as operator of the popular Recycler.com website, to Target Media Partners.

Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers

By ⋅ October 16, 2007 ⋅ Post a comment

VANCOUVER, Canada — Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota’s proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation’s carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.

CrossLink Media and Fellowship of Christian Athletes Partner to Deliver Mobile Content

By ⋅ October 16, 2007 ⋅ Post a comment

SAN ANTONIO, Texas — CrossLink Media, an interactive mobile software provider, today announced an exclusive mobile partnership with the Fellowship of Christian Athletes (FCA), America’s largest sports ministry, impacting all levels of sports and sports enthusiasts everywhere.

Market Study: Service Providers Cut Application Connectivity CAPEX / OPEX Using Application Session Controllers

By ⋅ October 15, 2007 ⋅ Post a comment

BOONTON, N.J. — According to a new white paper by Insight Research, Application Session Controllers (ASCs) are an important new approach to providing efficient and cost-effective application connectivity, application/session call control and the ability to mediate application mash-ups in a mixed networking environment.

OCuSOFT Refutes Comparison Study Ad Released by Advanced Vision Research

By ⋅ October 11, 2007 ⋅ Post a comment

RICHMOND, Texas — OCuSOFT Inc., producer of the popular ocular-lid hygiene products, OCuSOFT(R) Lid Scrub(TM) and OCuSOFT(R) Lid Scrub(TM) PLUS, is responding to a recent advertisement released by Advanced Vision Research (AVR) that was found to be misleading.

Doug Berg to Discuss Recent Successes for Fortune 100 Company Using Jobs2Web to Optimize Direct Online Recruiting Strategies

By ⋅ October 9, 2007 ⋅ Post a comment

MINNEAPOLIS, Minn. — At this week’s annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs’ Jobs2Web career site optimization solution.

Market Research: Consumers Adopting Dual Mode Phones for Fixed Mobile Convergence While Enterprises Lag

By ⋅ October 2, 2007 ⋅ Post a comment

BOONTON, N.J. — Led by consumer demand, fixed mobile convergence (FMC) is taking off around the world, even as businesses watch from the sidelines, says a new study from Insight Research. According to the new market research report, over the next five years FMC will generate more than $35 billion in revenue for service providers and hardware vendors.

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