Monday, May 12, 2008
Neotrope®
 


Music Industry and Fan Marketing Firms, Signatures Network, Inc. and Live Nation, Named in Lawsuit by Former CFO

Thu, 28 Feb 2008 19:59:53 -0800 PST
Headlines, NEWS: Entertainment Marketing, NEWS: Industry News, NEWS: Legal Issues  •  by CarlyZ

SAN FRANCISCO, Calif. — The law firm of Rukin Hyland Doria & Tindall LLP has filed a lawsuit on behalf of the former CFO of Signatures Network Inc. (SNI) in California Superior Court (Case No. CGC-08-472337) charging that SNI wrongfully terminated him after he protested allegedly fraudulent practices at the company that deprived its musical artists of millions of dollars in royalty payments.


STG Media Corp and STG Retail Direct Push the Limits on National Beverage Distribution

Tue, 26 Feb 2008 19:11:32 -0800 PST
Headlines, NEWS: Food Marketing, NEWS: Industry News  •  by CarlyZ

Extenze Beverage launchTEMPE, Ariz. — STG Media Corp and STG Retail Direct are taking the beverage market to the next level by launching the Extenze Beverage, the first and largest male enhancement drink on the market. “We are very excited to bring this product to market. It’s a one of a kind product, and while it’s targeting the male consumer, it still brings something for the ladies,” COO of STG Media, Kristen Orton said.


ONEsite, Inc. Acquires Social Platform LLC

Thu, 21 Feb 2008 22:09:13 -0800 PST
Headlines, NEWS: Industry News, NEWS: Marketing Software, NEWS: Websites  •  by CarlyZ

OKLAHOMA CITY, Okla. — ONEsite Inc., the leading provider of enterprise community and social networking software, announced today the completion of its acquisition of Social Platform LLC, well recognized as a key player in the custom white label social networking software space.


LocaModa Strengthens Sales Team as Market Offerings Take Off: Adds VP Sales Stephen W. King

Thu, 21 Feb 2008 21:26:14 -0800 PST
Headlines, NEWS: Industry News, NEWS: Staff and Management, News: Mobile and Wireless Marketing  •  by CarlyZ

LocaModa IncCAMBRIDGE, Mass. — LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.


LocaModa’s Mobile Technology Enables Passers-by and Web Users to Interact with Times Square Digital Screen

Wed, 20 Feb 2008 23:49:50 -0800 PST
Headlines, NEWS: Advertising Services, NEWS: Industry News, NEWS: Video Marketing, News: Mobile and Wireless Marketing  •  by CarlyZ

LocaModa JumbliBOSTON, Mass. — LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, today announce their platform integration with Clear Channel (NYSE:CCO) Spectacolor’s giant 40′ by 40′ digital screen in New York’s premier Times Square location. LocaModa’s platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.


TenthGate International Retains Sandler Communications

Wed, 20 Feb 2008 21:11:04 -0800 PST
Headlines, NEWS: Agencies, NEWS: Industry News, NEWS: The PR Business  •  by CarlyZ

BRADENTON, Fla. — TenthGate International, Inc. (OTC Pink Sheets: TGTI), an innovative medical holding company uniquely positioned to acquire and for development of life changing technologies, announced today the engagement of Sandler Communications, LLC (”SC”), a financial communications company, to assist TenthGate with its public and investor communications.


Neotrope Selected to Provide Internet Marketing for The Ballantine Corporation

Wed, 20 Feb 2008 20:30:04 -0800 PST
Headlines, NEWS: Advertising Services, NEWS: Industry News, NEWS: eMarketing  •  by CarlyZ

Neotrope SEO Solutions USATORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation, to provide promotion and brand development for their company and Website.


Colorado Travel Co. Wins Trademark Lawsuit for ‘VAIL’ Advertising

Fri, 15 Feb 2008 20:41:27 -0800 PST
Headlines, NEWS: Industry News, NEWS: Legal Issues  •  by CarlyZ

DENVER, Colo. — On February, 7th 2008, a small business from Fort Collins, Colorado won in the Court of Appeals against skiing giant Vail Associates, Inc. (VA) over the right to use 1-800-SKI VAIL. In the appeal, the Tenth Circuit Court affirmed that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL.


Market Research: Corporate Phone Bill Will Hit $133B in 2008

Thu, 14 Feb 2008 21:15:36 -0800 PST
Headlines, NEWS: Industry News, NEWS: Market Research  •  by CarlyZ

Insight Research CorporationBOONTON, N.J. — Spending by businesses on wired and cellular calling will hit $133 billion by the close of 2008, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 39 percent of the corporate phone bill for telecommunication services in 2008, and is the fastest growing expense area.


Communication Nation: Missing Janet

Wed, 13 Feb 2008 23:45:09 -0800 PST
ARTICLES Index, Articles: Advertising Industry, Articles: TV Advertising, COLUMN: Communication Nation, by Scott G  •  by Scott G

COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.


Satellite Media Tour Firm KDHD-TV Adds Broadcaster Wally Dallenbach Jr. as Auto Expert

Mon, 11 Feb 2008 18:47:49 -0800 PST
Headlines, NEWS: Industry News, NEWS: TV and Radio, NEWS: Video Marketing  •  by CarlyZ

SAN DIEGO, Calif. — NASCAR racing legend Wally Dallenbach Jr, motor sports broadcaster for NBC, ABC, TNT and USA Network, joins KDHD-TV, LLC’s team of broadcasters providing live content to national and local news programs around the country. Dallenbach rounds out the roster of broadcast savvy experts covering the dynamic tech, gaming, travel and toy industries for the satellite tour/broadcast news content provider.


Saatchi & Saatchi Healthcare Communications Group Teams with Google and Yahoo! in Tech Circuit Training

Thu, 07 Feb 2008 18:12:46 -0800 PST
Headlines, NEWS: Industry News, NEWS: Pharma Marketing  •  by CarlyZ

NEW YORK, N.Y. — Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan. According to Sam Welch, SSHCG president, “Tech Fit isn’t the usual show and tell one-off. It is the latest innovation in SSHCG’s ongoing program of digital training.”


JSM Music, Inc. Celebrates Its Top 10 Super Bowl Spot Featuring Justin Timberlake

Thu, 07 Feb 2008 17:42:44 -0800 PST
Headlines, NEWS: Advertising Industry, NEWS: Industry News, NEWS: TV and Radio  •  by CarlyZ

Magnetic Attraction spot (c) PepsiCoNEW YORK, N.Y. — JSM Music, Inc., the largest commercial music production company in America, scored a major touch down at the Super Bowl having provided music for one of the top ad-spots during the game. JSM’s music was featured on Pepsi’s “Magnetic Attraction” advertisement which showcased the musical and acting talents of superstar performer Justin Timberlake.


Market Research: Copper Bonding Products for Telecommunications Will Grow Carrier Ethernet and Wireless Backhaul Markets

Wed, 06 Feb 2008 19:43:17 -0800 PST
Headlines, NEWS: Industry News, NEWS: Market Research  •  by CarlyZ

BOONTON, N.J. — A new class of hardware product that bonds together multiple slower-speed copper circuits into a high-speed link promises to extend the worldwide market penetration of carrier Ethernet services as well as lower backhaul costs for wireless and DSL services, says a market analysis study from Insight Research. On a worldwide basis, carriers’ revenue from the three applications of the new copper bonding technology will sharply increase over the next five years, ballooning from $89 million in 2008 to almost $1.2 billion in 2012.


Haywood County Tomatoes Travel the Internet with Video Campaign

Fri, 01 Feb 2008 17:25:28 -0800 PST
Headlines, NEWS: Food Marketing, NEWS: Industry News, NEWS: Video Marketing  •  by CarlyZ

Stellar Media web videoWAYNESVILLE, N.C. — Haywood County tomatoes are now traveling worldwide, thanks to a short web-based video recently produced by the Buy Haywood Market Development Project. More and more, people are receiving messages that communicate “thousands of miles fresher,” “buy local,” and “support sustainable agriculture.”