POD Digital Concierge Advertising System Provides Maximum Exposure
ATLANTIC CITY, NJ -- POD Digital Promotions has developed and patented the POD advertising system as the ultimate formula for successful target-market penetration - digital advertising. The system's integration of visual and print media gives advertisers an edge through a unique approach that combines creativity, experience, and technology. 
The IAB announces the Formation of an Industry-wide Click Measurement Working Group
NEW YORK, NY -- The Interactive Advertising Bureau (IAB) this week announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a "click" and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks. 
Nix for Hicks
COLUMN: Some ad campaigns don't work. Like the recent mistake of putting an American Idol winner in a retail automotive ad. Scott G comments on Ford's chopping of Taylor Hicks.
Lady in the Ad
The ad campaign for "Lady in the Water" was a noble attempt at marketing a movie using wit, taste and style. But as Scott G notes, the low turnout for the film's opening weekend may make things a little less subtle in the future. 
T-post Uses Offbeat and Political News to Market Subscription T-Shirts
STOCKHOLM, Sweden -- Everyone can appreciate a good T-shirt and most people like to stay informed regarding the news and current events. Subscribing to T-post is a lot like having a subscription to a magazine, but instead of receiving magazines in your mailbox - you receive T-shirts. The topics in focus vary from politics to bank heists to a glow-in-the-dark pig. 
