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Carly Zed Zander

Carly Zed Zander
Author Carly Zander has written for numerous publications including CrossMedia and Search Engine Intelligence, and in the music business for outfits like Neotrope® Records. She is a full-time content manager for the Neotrope® News Network.

Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

PRTraxTORRANCE, Calif. -- Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

Target Media Partners Acquires Recycler Classifieds from L.A. Times

Recycler ClassifiedsLOS ANGELES, Calif. -- The Los Angeles Times Media Group today announced the sale of Recycler Classifieds, publisher of four editions of the pioneering Recycler free classified advertising paper and eleven weekly and bi-weekly photo ad and employment guides throughout Southern California, as well as operator of the popular Recycler.com website, to Target Media Partners.

Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers

VANCOUVER, Canada -- Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota's proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation's carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.

CrossLink Media and Fellowship of Christian Athletes Partner to Deliver Mobile Content

SAN ANTONIO, Texas -- CrossLink Media, an interactive mobile software provider, today announced an exclusive mobile partnership with the Fellowship of Christian Athletes (FCA), America's largest sports ministry, impacting all levels of sports and sports enthusiasts everywhere.

Market Study: Service Providers Cut Application Connectivity CAPEX / OPEX Using Application Session Controllers

BOONTON, N.J. -- According to a new white paper by Insight Research, Application Session Controllers (ASCs) are an important new approach to providing efficient and cost-effective application connectivity, application/session call control and the ability to mediate application mash-ups in a mixed networking environment.

OCuSOFT Refutes Comparison Study Ad Released by Advanced Vision Research

RICHMOND, Texas -- OCuSOFT Inc., producer of the popular ocular-lid hygiene products, OCuSOFT(R) Lid Scrub(TM) and OCuSOFT(R) Lid Scrub(TM) PLUS, is responding to a recent advertisement released by Advanced Vision Research (AVR) that was found to be misleading.

Doug Berg to Discuss Recent Successes for Fortune 100 Company Using Jobs2Web to Optimize...

MINNEAPOLIS, Minn. -- At this week's annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs' Jobs2Web career site optimization solution.

Market Research: Consumers Adopting Dual Mode Phones for Fixed Mobile Convergence While Enterprises Lag

BOONTON, N.J. -- Led by consumer demand, fixed mobile convergence (FMC) is taking off around the world, even as businesses watch from the sidelines, says a new study from Insight Research. According to the new market research report, over the next five years FMC will generate more than $35 billion in revenue for service providers and hardware vendors.

Consumers Seeking Home Improvements Can Research and Screen Contractors through Unique Web Portal

PALM BEACH, Fla. -- Finding the right contractor can be a daunting experience and a new web site, YourContractorDirect.com, makes the process more streamlined; it connects consumers with local contractors. In lieu of today's shaky real estate economy, many homeowners are choosing to remodel and renovate their existing homes rather than selling in a slow-moving market.

Eularis is Reshaping Pharmaceutical Analytics Under New Corporate Identity

NEW YORK, N.Y. and LONDON, U.K. -- Campbell Belman, an established pharmaceutical analytics company, today introduces its new name: Eularis. This announcement reflects the significant growth the Company has achieved across its full range of pharmaceutical analytics products, which have helped tailor the advertising and marketing programs of its global top-tier clients.

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