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Headlines

Advertising Industry Headlines - Business news for and from the advertising and marketing world

Headlines

Headlines
Advertising Industry Headlines - Business news for and from the advertising and marketing world

The IAB announces the Formation of an Industry-wide Click Measurement Working Group

IAB LOGONEW YORK, NY -- The Interactive Advertising Bureau (IAB) this week announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a "click" and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.

T-post Uses Offbeat and Political News to Market Subscription T-Shirts

T_Post News T-ShirtsSTOCKHOLM, Sweden -- Everyone can appreciate a good T-shirt and most people like to stay informed regarding the news and current events. Subscribing to T-post is a lot like having a subscription to a magazine, but instead of receiving magazines in your mailbox - you receive T-shirts. The topics in focus vary from politics to bank heists to a glow-in-the-dark pig.

Send2Press Newswire to Sponsor NARIP Music Marketing & PR Seminar

The G-Man ClassicLOS ANGELES, Calif. -- Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled "Getting Ink & Working the 'Net: Secrets, Tips & Tricks of Publicity & PR." The event instructor is Scott G "The G-Man," a successful recording artist and marketing guru.

Service Allows Businesses to Increase Visibility with Online Video Commercials

KANNAPOLIS, NC -- Businesses can now increase the visibility and impact of their Web sites by adding Video Commercials using WEBSTREAMERS revolutionary video streaming service. According to research done by QwestDex media, consumers are 60% more likely to complete a transaction online if they see a video in addition to pictures.

Customer Service Investigation: Write Away, Inc. Adds Mystery Shopping to Services Menu

ASHEVILLE, NC -- Write Away, Inc., based in the mountains of western North Carolina, is a full-service editorial company that has recently added mystery shopping services to their client offerings; the business' subdivision is doing business as CSI - Customer Service Investigation.

New Market Research Uncovers Male and Female Affluent Views on Money Matters

GREENSBORO, NC -- The Oechsli Institute has completed its third in a series of independent research projects on affluent Americans with at least $100,000 to over one million dollars of investable assets. "Millions of Americans who once made up the vast middle of the $7 trillion consumer market are migrating upscale towards premium and luxury products and services," observes Matt Oechsli, Company President.

CCM Marketing, a Leader in Direct Response Media Placement, Celebrates Its 5th Anniversary

SAN LUIS OBISPO, Calif. -- CCM Marketing, Inc., a leader in national direct response media, specializing in Sports, Health and Fitness products, is celebrating their 5 year anniversary. Co-owners Suzy da Silva and Nicole Licata, launched CCM Marketing on July 19, 2001.

Secrets, Tips and Tricks of Music Publicity and PR to be Revealed in Seminar...

STUDIO CITY, Calif. -- Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing. The seminar called "Getting Ink & Working the 'Net" is presented by the National Association of Record Industry Professionals.

Telecommunications Private Line Market Begins Growing Again, says Insight Research Corp.

BOONTON, NJ -- After years of contraction, the market for private line services began growing again in 2006, signaling the start of a long anticipated recovery in this $36 billion telecommunications segment, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet.

AirSpun to Launch Music Industry’s First Web-Based Radio Airtime Booking System

SAN MATEO, Calif. -- AirSpun, Inc., a California start-up with an e-commerce approach to marketing digital music through commercial radio promotion, announced plans today to launch airspun.com ("Beta") in an effort to democratize the music hitmaking process and provide independent artists with "unprecedented power over their creative futures."

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