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Advertising Industry Headlines - Business news for and from the advertising and marketing world
New Book: Million Dollar Press Releases
ROCKFORD, IL -- PR veteran Robert Smith started in the world of publicity almost 8 years ago. After owning a child support company he started his own agency Robert Smith & Associates PR in 1998. His clients have been featured on Oprah, CNN, USA Today, People Magazine, National Enquirer, and others. Smith today announced his much anticipated book 'Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity.'
LookSmart Unveils its Next Generation PPC AdCenter
SAN FRANCISCO, CA -- LookSmart Ltd. announced this week the launch of their new enhanced AdCenter with improved functionality icnluding Daily budgets (versus monthly) which give you more control of your distribution and spend. You will now be in distribution every day of the month.
PR Expert Liisa Sullivan Joins Send2Press to Lead Professional Press Release Writing Services
LOS ANGELES, CA -- Send2Press(R), a leading online news service since 1996, announced today the addition of PR expert Liisa Sullivan to its editorial team. Liisa will take on the role of lead writer for Send2Press' news release writing programs. Send2Press is a unit of Neotrope(R), established 1983 in California.
Yahoo! Sued for Alleged ‘Typosquatting’ and Click Fraud
NEWARK, NJ -- In a class action lawsuit brought this week against Yahoo! and its pay-per-click (PPC) unit Overture Services, Inc., plaintiff Crafts by Veronica, of Newark, NJ claims that the search portal and others have engaged in click fraud against advertisers who pay to display ads in relation to search content.
New Ad Industry Column by Scott G Launched Online
WOODLAND HILLS, CA /Advertising Industry Newswire/ -- Advertising industry veteran and consulting creative director Scott G of G-Man Marketing (www.gmanmarketing.com) in Los Angeles, announced today that his new column, "Communication Nation," will appear exclusively on Advertising Industry Newswire (www.AdvertisingIndustryNewswire.com).
Podcast Fusion Launches as One of the Largest Podcast Directory Services on the Internet
KANSAS CITY, KS -- Pivotal View, Inc. today launched PodcastFusion.com, a new podcast directory service with more than 18,000 podcast listings. Podcast Fusion offers intuitive search features that allow users to easily find and preview some of the best audio and video podcasts on the Internet.
GameBeat Studios adds Four Awards to its Growing List of Prestigious Industry Honors
CHICAGO, IL -- The industry honors just keep racking up for GameBeat Studios. The Chicago-based music production and sound design house recently received two Silver Addys in the 6th District Addy Awards competition for its work on the Wal-Mart Voices of Color(TM) Film Series campaign. The winning spots are now eligible for the National Addy Awards in San Francisco next month. GameBeat produced music and sound for the award-winning spots on behalf of E. Morris Communications, the Chicago agency representing Wal-Mart.
IP TV, Streaming Movie and Music Revenue Set to Explode, says Insight Research
BOONTON, NJ -- Streaming video and music distributed across the Internet or directly to a mobile handset is fast becoming a mainstream entertainment delivery vehicle that will generate more than $27 billion in network-derived and content-derived revenue into the US markets by 2011, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.
Beyond Belief Media Launches Preemptive Strike on Easter
HOLLYWOOD, CA -- Declaring War on Easter, Beyond Belief Media has launched a preemptive attack on the Christian holiday, the company announced today. "Operation Easter Sanity" has already begun. Using its documentary THE GOD WHO WASN'T THERE as the chief weapon, Beyond Belief Media is covertly planting DVDs of the film in churches throughout the United States.
Married Couple Seeks Success and Fortune through Launch of the Tallest Homepage on the...
KUALA LUMPUR, MALAYSIA -- Are you interested in creating a message for the world to see? A new Website, Tallesthomepageoninternet.com, may be the answer. So, what exactly does the "tallest" home page mean? It means just what it says. It is the first Website on the Internet which has a homepage that is taller than ordinary height. When printed out, it is over 250 pages long or more than 240,000 pixels tall.