Industry News

Industry News

News specific to the ad industry trade, policy, legal and trends

Industry News

Industry News
News specific to the ad industry trade, policy, legal and trends

Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference in London

NEW YORK, N.Y. and LONDON, U.K. -- Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on meeting the challenges of measuring ROI within the changing dynamics of the pharma industry. On Wednesday 26 March 2008, Dr. Bates will deliver a presentation titled, "Are You Up to the Challenge of Measuring ROI in Changing Dynamics of the Pharma Industry?"

Myo-Med, Tom Brady and STG Media Corp. Team Up to Tackle 2008 Advertising Campaign

quarterback Tom BradyTEMPE, Ariz. -- Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.

Internet Branding Company, Firstlook, Re-Launches ‘Uproar’ Entertainment Portal

Firstlook media companyLOS ANGELES, Calif. -- Uproar.com, a popular entertainment and gaming internet brand created in 1995, has been re-launched by Firstlook. Originally a place for casual gamers to come and play free TV game shows like Family Feud and Jeopardy, Uproar's new community-driven site helps casual gamers to easily find the best and newest online casual games.

Business Branding Lessons from The Daytona 500: Racing Through Recession

Two West IncKANSAS CITY, Mo. -- "Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona," said Ethan Whitehill, CEO of Two West, Inc. "This year, unfortunately, the economy also decided to head south for vacation."

Music Industry and Fan Marketing Firms, Signatures Network, Inc. and Live Nation, Named in...

SAN FRANCISCO, Calif. -- The law firm of Rukin Hyland Doria & Tindall LLP has filed a lawsuit on behalf of the former CFO of Signatures Network Inc. (SNI) in California Superior Court (Case No. CGC-08-472337) charging that SNI wrongfully terminated him after he protested allegedly fraudulent practices at the company that deprived its musical artists of millions of dollars in royalty payments.

STG Media Corp and STG Retail Direct Push the Limits on National Beverage Distribution

Extenze Beverage launchTEMPE, Ariz. -- STG Media Corp and STG Retail Direct are taking the beverage market to the next level by launching the Extenze Beverage, the first and largest male enhancement drink on the market. "We are very excited to bring this product to market. It's a one of a kind product, and while it's targeting the male consumer, it still brings something for the ladies," COO of STG Media, Kristen Orton said.

ONEsite, Inc. Acquires Social Platform LLC

OKLAHOMA CITY, Okla. -- ONEsite Inc., the leading provider of enterprise community and social networking software, announced today the completion of its acquisition of Social Platform LLC, well recognized as a key player in the custom white label social networking software space.

LocaModa Strengthens Sales Team as Market Offerings Take Off: Adds VP Sales Stephen W....

LocaModa IncCAMBRIDGE, Mass. -- LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

LocaModa’s Mobile Technology Enables Passers-by and Web Users to Interact with Times Square Digital...

LocaModa JumbliBOSTON, Mass. -- LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, today announce their platform integration with Clear Channel (NYSE:CCO) Spectacolor's giant 40' by 40' digital screen in New York's premier Times Square location. LocaModa's platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.

TenthGate International Retains Sandler Communications

BRADENTON, Fla. -- TenthGate International, Inc. (OTC Pink Sheets: TGTI), an innovative medical holding company uniquely positioned to acquire and for development of life changing technologies, announced today the engagement of Sandler Communications, LLC ("SC"), a financial communications company, to assist TenthGate with its public and investor communications.

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