Industry News
Industry News
News specific to the ad industry trade, policy, legal and trends
Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers
VANCOUVER, Canada -- Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota's proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation's carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.
CrossLink Media and Fellowship of Christian Athletes Partner to Deliver Mobile Content
SAN ANTONIO, Texas -- CrossLink Media, an interactive mobile software provider, today announced an exclusive mobile partnership with the Fellowship of Christian Athletes (FCA), America's largest sports ministry, impacting all levels of sports and sports enthusiasts everywhere.
Market Study: Service Providers Cut Application Connectivity CAPEX / OPEX Using Application Session Controllers
BOONTON, N.J. -- According to a new white paper by Insight Research, Application Session Controllers (ASCs) are an important new approach to providing efficient and cost-effective application connectivity, application/session call control and the ability to mediate application mash-ups in a mixed networking environment.
OCuSOFT Refutes Comparison Study Ad Released by Advanced Vision Research
RICHMOND, Texas -- OCuSOFT Inc., producer of the popular ocular-lid hygiene products, OCuSOFT(R) Lid Scrub(TM) and OCuSOFT(R) Lid Scrub(TM) PLUS, is responding to a recent advertisement released by Advanced Vision Research (AVR) that was found to be misleading.
Doug Berg to Discuss Recent Successes for Fortune 100 Company Using Jobs2Web to Optimize...
MINNEAPOLIS, Minn. -- At this week's annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs' Jobs2Web career site optimization solution.
Market Research: Consumers Adopting Dual Mode Phones for Fixed Mobile Convergence While Enterprises Lag
BOONTON, N.J. -- Led by consumer demand, fixed mobile convergence (FMC) is taking off around the world, even as businesses watch from the sidelines, says a new study from Insight Research. According to the new market research report, over the next five years FMC will generate more than $35 billion in revenue for service providers and hardware vendors.
Consumers Seeking Home Improvements Can Research and Screen Contractors through Unique Web Portal
PALM BEACH, Fla. -- Finding the right contractor can be a daunting experience and a new web site, YourContractorDirect.com, makes the process more streamlined; it connects consumers with local contractors. In lieu of today's shaky real estate economy, many homeowners are choosing to remodel and renovate their existing homes rather than selling in a slow-moving market.
Eularis is Reshaping Pharmaceutical Analytics Under New Corporate Identity
NEW YORK, N.Y. and LONDON, U.K. -- Campbell Belman, an established pharmaceutical analytics company, today introduces its new name: Eularis. This announcement reflects the significant growth the Company has achieved across its full range of pharmaceutical analytics products, which have helped tailor the advertising and marketing programs of its global top-tier clients.
Lawyer Marketing Firm Takes Poll on Who Would or Would Not Represent Bin Laden...
BOCA RATON, Fla. -- As we mark the sixth anniversary of 9/11, a new poll conducted by Nader Anise Lawyer Marketing asks lawyers whether they would represent the World's Most Wanted Man, Osama Bin Laden, in court if he were found alive. (The assumption of course being that a criminal prosecution would ultimately ensue.)
Street Attack to Launch Non-Traditional Marketing Campaign for Online Magazine ThePeeq
BOSTON, Mass. -- ThePeeq.com has hired Boston-based alternative marketing agency Street Attack to run its September 2007 launch. ThePeeq is a witty "Sex-Centric" online magazine and community geared toward women and men in search of a positive place to talk and learn about sex and related topics. Street Attack will be running ongoing grassroots and viral marketing efforts for ThePeeq.com's September 2007 launch.