Industry News

Industry News

News specific to the ad industry trade, policy, legal and trends

Industry News

Industry News
News specific to the ad industry trade, policy, legal and trends

Marketing and Muffins: Ballantine and DME Partner to Present Free One-to-One Marketing Seminar in...

BallantineNEW YORK, N.Y. -- In cooperation with Xerox and XMPie, on May 22, direct marketing experts, Ballantine and DME, are hosting a free one-to-one marketing thought leadership breakfast in New York City at the New York Merchandising Mart Building - 41 Madison Avenue - from 8:30 to 11:30. Getting marketing messages noticed and generating responses will be the main focus of the free seminar.

Market Research: Cable TV Operators Targeting Small Business Phone Customers Means Phone Companies Lose...

BOONTON, N.J. -- The top 20 cable operators are ramping up to grab a slice of the lucrative small business phone market, a move that could cost incumbent phone companies more than four billion dollars over the next five years, says a new market research report from Insight Research Corp. Incumbent phone companies are expected to loose more than 1.5 million small business phone lines to cable competitors by the close of 2007.

Direct Hit Media Tees Up with Advertisers and Delivers the Green

ORLANDO. Fla. -- Direct Hit Media, llc, headquartered in Florida, has created a unique form of targeted advertising; it delivers one of the best one-to-one marketing venues available - the Cart-Vertising(TM) program. How is it done? Advertisements are placed on golf carts within an established network of premium golf courses throughout the United States.

RegisterFly Scandal Culminates in Class Action Lawsuit

WINSTON-SALEM, N.C. -- Yesterday, a U.S. District Court judge unsealed a class action lawsuit (case #07cv00188) against Internet domain registrar RegisterFly along with the corporation charged with accreditation and oversight of registrars, the Internet Corporation for Assigned Names and Numbers ("ICANN"), among others.

Market Research: Call Centers to Increase Focus on People in Coming Year

LOVELAND, Colo. -- According to the 2007 Call Center Best Practices Benchmarking Reports from leading contact center research firm Centerserve(R), key findings show that customers are the number-one driver of contact center changes. Featuring 250 companies from 51 countries, the reports show that "improving the customer experience" was listed by call center managers as the top priority for their organizations in the coming 12 to 24 months.

Free Direct Mail Marketing Course Launched by The Ballantine Corporation

WAYNE, N.J. -- The Ballantine Corporation today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns. The company, which has been in business for over 40 years, wanted to give something back to the business community; they decided to gather together their resources and knowledge to create this free email course.

B2B Marketing Writer and SEO Expert Dianna Huff to Speak at Yankee IABC Seminar

BOSTON, Mass. -- The Yankee Chapter of International Association of Business Communicators (Yankee IABC) today announced its spring line-up. These business events run the spectrum from overall communications strategy and planning to the more specific technical strategies around business communications.

Market Research: Intellikey Labs Releases Ultimate DVD Testing Matrix and AMP

GLENDALE, Calif. -- Intellikey Labs, a recognized leader in optical disc quality assurance content testing, announced today the launch of Intellikey DVD Testing Matrix 6.0. This latest matrix enables Intellikey to provide the most definitive AMP(SM) rating system available for DVD testing on domestic players. Matrix 6.0 is the most representative DVD testing matrix ever released.

Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

KANSAS CITY, Mo. -- Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.

Stephen Monaco to Commence Writing Venture

Stephen MonacoCHICAGO, Ill. -- Stephen Monaco, an accomplished executive with 20 years of senior management experience in the technology sector, will begin publishing state-specific content on spanning the Missouri and neighboring technology landscape.