Advertising Industry Newswire Story Archive for November 2006

ConceptShare Launches Web-Based Design Collaboration Solution for Marketers and Creative Firms of all Types

By Carly Zed Zander ⋅ November 29, 2006 ⋅ Post a comment

SUDBURY, Ontario — ConceptShare Inc., a new innovator in the design collaboration market, announced today that they are launching their new web application ConceptShare to the public. ConceptShare is a web-based tool that allows for the creation and management of interactive workspaces to present visual designs to others to communicate design intentions and capture visual feedback from team members, managers and customers.

Ads Good and Weird

By ScottG The G-Man ⋅ November 26, 2006 ⋅ Post a comment

COLUMN: Current television advertising contains soldiers, elephants, autos, mirrors, and balls. According to marketing guy Scott G, some of the campaigns are quite good while others are puzzling, inane, harebrained, obtuse, weird, and a wild waste of money.

My Baby was Possessed by the PlayStation 3 – Next Gen Game Consoles Take Different Approaches to TV Commercials

By Christopher Laird Simmons ⋅ November 21, 2006 ⋅ Post a comment

COLUMN: After seeing one of Sony’s debut TV spots for their new PlayStation(r), I’m sure I was not the only one slightly freaked out by the toy baby who comes to life, starts to cry, then laugh maniacally before flashing demon red eyes… all while pawing the air toward the floating black slab of a PlayStation 3 (PS3).

Not One Second of Imagination

By ScottG The G-Man ⋅ November 19, 2006 ⋅ Post a comment

COLUMN: BOONTON, N.J. — The $40 billion private line services market is posting solid growth for the second year in a row, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.

Domain Liquidations announces sale of Premium Domain Names including BuyersGuide.com and FluShots.com

By Carly Zed Zander ⋅ November 14, 2006 ⋅ One comment

VILLANOVA, Penn. — What do you do if think you own a million dollar domain name and you want to sell it? The new service – DomainLiquidations.com – will promote and broker the sale of your premium domain name for you. Today’s advertisement on page A6 of the Wall Street Journal (think expensive) reflects a major shift in how premium domain names are bought and sold.

Zune not in Tune

By ScottG The G-Man ⋅ November 13, 2006 ⋅ Post a comment

COLUMN: There was a time when marketing executives were considered savvy, smart, or slick. Some probably are all those things, but not those involved with Microsoft’s new digital music player. Scott G takes a look at the marketing decisions for Zune (as in “rhymes with crazy as a loon”).

Ballantine Corp. Celebrates 40th Anniversary in Direct Mail Marketing

By Carly Zed Zander ⋅ November 9, 2006 ⋅ Post a comment

WAYNE, N.J. — The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients.

Ad Agency Creative Departments: What Do They Do?

By ScottG The G-Man ⋅ November 6, 2006 ⋅ Post a comment

Copywriters and art directors have the easiest job in the world. Right up until they have to deal with unimaginative clients, unknowledgeable account managers, and uninformed creative directors. With a wink and a sigh, Scott G sums it all up.

LeadPolice.com Announces New Options for Lead Buyers

By Carly Zed Zander ⋅ November 2, 2006 ⋅ Post a comment

LONG BEACH, Calif. — LeadPolice.com, the premier resource for Lead Buyers, has announced new membership options for Lead Buyers in the Mortgage, Insurance and Real Estate Industries.

Incredible Discoveries Secures New Appearance on HSN for the Magic Juice Filter after Recent