Yearly Archives: 2006

COLUMN: After seeing one of Sony's debut TV spots for their new PlayStation(r), I'm sure I was not the only one slightly freaked out by the toy baby who comes to life, starts to cry, then laugh maniacally before flashing demon red eyes... all while pawing the air toward the floating black slab of a PlayStation 3 (PS3).

COLUMN: BOONTON, N.J. -- The $40 billion private line services market is posting solid growth for the second year in a row, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.

VILLANOVA, Penn. -- What do you do if think you own a million dollar domain name and you want to sell it? The new service - DomainLiquidations.com - will promote and broker the sale of your premium domain name for you. Today's advertisement on page A6 of the Wall Street Journal (think expensive) reflects a major shift in how premium domain names are bought and sold.

COLUMN: There was a time when marketing executives were considered savvy, smart, or slick. Some probably are all those things, but not those involved with Microsoft's new digital music player. Scott G takes a look at the marketing decisions for Zune (as in "rhymes with crazy as a loon").

WAYNE, N.J. -- The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients.

Copywriters and art directors have the easiest job in the world. Right up until they have to deal with unimaginative clients, unknowledgeable account managers, and uninformed creative directors. With a wink and a sigh, Scott G sums it all up.

LONG BEACH, Calif. -- LeadPolice.com, the premier resource for Lead Buyers, has announced new membership options for Lead Buyers in the Mortgage, Insurance and Real Estate Industries.

DEERFIELD BEACH, Fla. -- Incredible Discoveries, a leading DRTV company with multi-channel product distribution services, today announced that one of their discoveries, the Magic Juice Filter, will be returning to HSN (The Home Shopping Network), after its recent sellout appearance.

BOONTON, N.J. -- A wide array of new Internet-enabled communications services geared to the needs of consumers is expected to generate nearly $265 billion for phone companies and other telecommunications carriers worldwide over the next five years, according to a new market research study from The Insight Research Corporation. These new Internet-enabled services include: residential video telephony; fixed-mobile convergence; file sharing services; streaming services; location-based services; and presence-based services.

COLUMN: Chevy Silverado pick-up trucks must be very hard to sell. Otherwise, General Motors would not have its ad agency make such a controversial commercial. Scott G confesses to enjoying the music in the spot while wincing at the visuals.