Headlines

Headlines

Advertising Industry Headlines - Business news for and from the advertising and marketing world

Headlines

Headlines
Advertising Industry Headlines - Business news for and from the advertising and marketing world

Doug Berg to Discuss Recent Successes for Fortune 100 Company Using Jobs2Web to Optimize...

MINNEAPOLIS, Minn. -- At this week's annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs' Jobs2Web career site optimization solution.

Market Research: Consumers Adopting Dual Mode Phones for Fixed Mobile Convergence While Enterprises Lag

BOONTON, N.J. -- Led by consumer demand, fixed mobile convergence (FMC) is taking off around the world, even as businesses watch from the sidelines, says a new study from Insight Research. According to the new market research report, over the next five years FMC will generate more than $35 billion in revenue for service providers and hardware vendors.

Consumers Seeking Home Improvements Can Research and Screen Contractors through Unique Web Portal

PALM BEACH, Fla. -- Finding the right contractor can be a daunting experience and a new web site, YourContractorDirect.com, makes the process more streamlined; it connects consumers with local contractors. In lieu of today's shaky real estate economy, many homeowners are choosing to remodel and renovate their existing homes rather than selling in a slow-moving market.

Eularis is Reshaping Pharmaceutical Analytics Under New Corporate Identity

NEW YORK, N.Y. and LONDON, U.K. -- Campbell Belman, an established pharmaceutical analytics company, today introduces its new name: Eularis. This announcement reflects the significant growth the Company has achieved across its full range of pharmaceutical analytics products, which have helped tailor the advertising and marketing programs of its global top-tier clients.

Lawyer Marketing Firm Takes Poll on Who Would or Would Not Represent Bin Laden...

BOCA RATON, Fla. -- As we mark the sixth anniversary of 9/11, a new poll conducted by Nader Anise Lawyer Marketing asks lawyers whether they would represent the World's Most Wanted Man, Osama Bin Laden, in court if he were found alive. (The assumption of course being that a criminal prosecution would ultimately ensue.)

Street Attack to Launch Non-Traditional Marketing Campaign for Online Magazine ThePeeq

ThePeeq.comBOSTON, Mass. -- ThePeeq.com has hired Boston-based alternative marketing agency Street Attack to run its September 2007 launch. ThePeeq is a witty "Sex-Centric" online magazine and community geared toward women and men in search of a positive place to talk and learn about sex and related topics. Street Attack will be running ongoing grassroots and viral marketing efforts for ThePeeq.com's September 2007 launch.

Online Marketplace for Voice Actors Wins Award from CRM Magazine

Voices.com voiceover talentTORONTO, Canada -- Voices.com, the leading online marketplace that connects buyers and sellers of voice over and voice acting services, was named a winner in CRM Magazine's 2007 CRM Market Awards.

Neotrope Selected to Provide Internet Marketing Solutions for LetsGoToPonce.com

TORRANCE, Calif. -- Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing and PR firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico's (Porta Caribe) only highly segmented network of North American corporate and consumer customers who have expressed explicit interest in the region's tourism, business and relocation opportunities.

Print Marketing Services Company, Solar Communications, Expands Capabilities

Solar CommunicationsNAPERVILLE, Ill. -- Solar Communications, a full-service print and production provider, has completed its capabilities expansion begun in 2006, with more than $10 million in capital investments over the past few months. These latest acquisitions further support the company's refined focus as a complete marketing services partner.

Market Research: Peer-to-Peer and File Sharing Services Revenue Will Reach $28 Billion Over Five...

BOONTON, N.J. -- According to a new market research study from The Insight Research Corporation, the worldwide market for peer-to-peer and file sharing services is expected to generate $28 billion in revenue for carriers and ISPs over the next four years. An ever increasing number of cellular and wireline service providers are offering legitimate file-sharing and downloading services geared to the requirements of their end-users.

THE LATEST