Radio frequency identification (RFID) can now be used almost anywhere: they’re embedded inside products, pets and people. Scott G takes a look at a not-too-distant future where everything is monitored, metered, tallied and tracked.

The worlds of media, advertising, marketing, branding, sonics, and technology are all interlocking more and more these days, and Scott G sees so many of these connections that he has to deal with them in little snippets, like shards of glass after a traffic accident.

NEW YORK, NY — Noted beauty expert, marketing guru, and author Rachel Weingarten’s new book: “Hello Gorgeous! Beauty Products in America, ’40s-’60s” (ISBN: 1933112182, Collectors Press, 5/06) is a chic social commentary on beauty advertising, and combines her marketing and beauty industry background. The book explores the beauty culture past and present, women’s evolving spending power in America while highlighting the exhortations and beauty products geared to women in the mid last century and into our own times.

SACRAMENTO, CA — Every country has a national anthem, so why not every company? That is exactly the question that the founder of eNthem.com puts forth to potential customers. This new and innovative Website offers businesses the opportunity to create a personal song or ‘eNthem.’

LOS ANGELES, CA — Send2Press®, a leading online news service since 1996, announced today the re-launch of support for the NewsML format to allow content portals and news aggregators to easily pull full-text news stories from its wire service. Send2Press is a unit of Neotrope(R), established 1983 in California.

ROCKFORD, IL — PR veteran Robert Smith started in the world of publicity almost 8 years ago. After owning a child support company he started his own agency Robert Smith & Associates PR in 1998. His clients have been featured on Oprah, CNN, USA Today, People Magazine, National Enquirer, and others. Smith today announced his much anticipated book ‘Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity.’

Scott G lays bare the reasons behind every bad ad you’ve endured and suggests that a possible cure lies in the usage of a procedure called ‘The Architecture of Advertising.’

SAN FRANCISCO, CA — LookSmart Ltd. announced this week the launch of their new enhanced AdCenter with improved functionality icnluding Daily budgets (versus monthly) which give you more control of your distribution and spend. You will now be in distribution every day of the month.

After the latest multi-million-dollar fine for record company payola, Scott G speculates that there is a lot more under the surface that could be happening, from holding executives up to public ridicule, to terminations of employees, to (most especially) new fines in state after state after state.

LOS ANGELES, CA — Send2Press(R), a leading online news service since 1996, announced today the addition of PR expert Liisa Sullivan to its editorial team. Liisa will take on the role of lead writer for Send2Press’ news release writing programs. Send2Press is a unit of Neotrope(R), established 1983 in California.

“How to Get Your Music Placed in TV, Film, Advertising and Games” was the title of the panel in question. The information presented was fascinating and often quite lively. Members of the panel presented a nice mixture of facts and amusing anecdotes. And it was consistently entertaining. What was not covered, however, was an answer for the “how to” part of its title.

NEWARK, NJ — In a class action lawsuit brought this week against Yahoo! and its pay-per-click (PPC) unit Overture Services, Inc., plaintiff Crafts by Veronica, of Newark, NJ claims that the search portal and others have engaged in click fraud against advertisers who pay to display ads in relation to search content.

WOODLAND HILLS, CA /Advertising Industry Newswire/ — Advertising industry veteran and consulting creative director Scott G of G-Man Marketing (www.gmanmarketing.com) in Los Angeles, announced today that his new column, “Communication Nation,” will appear exclusively on Advertising Industry Newswire (www.AdvertisingIndustryNewswire.com).

KANSAS CITY, KS — Pivotal View, Inc. today launched PodcastFusion.com, a new podcast directory service with more than 18,000 podcast listings. Podcast Fusion offers intuitive search features that allow users to easily find and preview some of the best audio and video podcasts on the Internet.

CHICAGO, IL — The industry honors just keep racking up for GameBeat Studios. The Chicago-based music production and sound design house recently received two Silver Addys in the 6th District Addy Awards competition for its work on the Wal-Mart Voices of Color(TM) Film Series campaign. The winning spots are now eligible for the National Addy Awards in San Francisco next month. GameBeat produced music and sound for the award-winning spots on behalf of E. Morris Communications, the Chicago agency representing Wal-Mart.