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Archive for May, 2006

Your Panties are Broadcasting on my Frequency

By ⋅ May 30, 2006 ⋅ One comment

Radio frequency identification (RFID) can now be used almost anywhere: they’re embedded inside products, pets and people. Scott G takes a look at a not-too-distant future where everything is monitored, metered, tallied and tracked.

Out of My Mind (And Into Yours)

By ⋅ May 23, 2006 ⋅ Post a comment

The worlds of media, advertising, marketing, branding, sonics, and technology are all interlocking more and more these days, and Scott G sees so many of these connections that he has to deal with them in little snippets, like shards of glass after a traffic accident.

New Book Shows the Beauty of the Advertising Industry

By ⋅ May 18, 2006 ⋅ Post a comment

Hello GorgeousNEW YORK, NY — Noted beauty expert, marketing guru, and author Rachel Weingarten’s new book: “Hello Gorgeous! Beauty Products in America, ’40s-’60s” (ISBN: 1933112182, Collectors Press, 5/06) is a chic social commentary on beauty advertising, and combines her marketing and beauty industry background. The book explores the beauty culture past and present, women’s evolving spending power in America while highlighting the exhortations and beauty products geared to women in the mid last century and into our own times.

Create a Business that ‘eNthems’ out from the Crowd: A Company Anthem Provides a Competitive Edge

By ⋅ May 16, 2006 ⋅ One comment

SACRAMENTO, CA — Every country has a national anthem, so why not every company? That is exactly the question that the founder of eNthem.com puts forth to potential customers. This new and innovative Website offers businesses the opportunity to create a personal song or ‘eNthem.’

Send2Press(R) Newswire Announces NewsML Feed Support for News Aggregators

By ⋅ May 15, 2006 ⋅ Post a comment

LOS ANGELES, CA — Send2Press®, a leading online news service since 1996, announced today the re-launch of support for the NewsML format to allow content portals and news aggregators to easily pull full-text news stories from its wire service. Send2Press is a unit of Neotrope(R), established 1983 in California.

New Book: Million Dollar Press Releases

By ⋅ May 15, 2006 ⋅ Post a comment

ROCKFORD, IL — PR veteran Robert Smith started in the world of publicity almost 8 years ago. After owning a child support company he started his own agency Robert Smith & Associates PR in 1998. His clients have been featured on Oprah, CNN, USA Today, People Magazine, National Enquirer, and others. Smith today announced his much anticipated book ‘Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity.’

When Ads Go Bad

By ⋅ May 15, 2006 ⋅ One comment

The G-Man ClassicScott G lays bare the reasons behind every bad ad you’ve endured and suggests that a possible cure lies in the usage of a procedure called ‘The Architecture of Advertising.’

LookSmart Unveils its Next Generation PPC AdCenter

By ⋅ May 14, 2006 ⋅ Post a comment

SAN FRANCISCO, CA — LookSmart Ltd. announced this week the launch of their new enhanced AdCenter with improved functionality icnluding Daily budgets (versus monthly) which give you more control of your distribution and spend. You will now be in distribution every day of the month.

Millions for New York, but Where’s Your Share?

By ⋅ May 13, 2006 ⋅ 3 comments

G-Man Mic ProfileAfter the latest multi-million-dollar fine for record company payola, Scott G speculates that there is a lot more under the surface that could be happening, from holding executives up to public ridicule, to terminations of employees, to (most especially) new fines in state after state after state.

PR Expert Liisa Sullivan Joins Send2Press to Lead Professional Press Release Writing Services

By ⋅ May 12, 2006 ⋅ Post a comment

Liisa SullivanLOS ANGELES, CA — Send2Press(R), a leading online news service since 1996, announced today the addition of PR expert Liisa Sullivan to its editorial team. Liisa will take on the role of lead writer for Send2Press’ news release writing programs. Send2Press is a unit of Neotrope(R), established 1983 in California.

Marketing Your Music: Exposing the ASCAP Expo

By ⋅ May 10, 2006 ⋅ One comment

G-Man at the Mic“How to Get Your Music Placed in TV, Film, Advertising and Games” was the title of the panel in question. The information presented was fascinating and often quite lively. Members of the panel presented a nice mixture of facts and amusing anecdotes. And it was consistently entertaining. What was not covered, however, was an answer for the “how to” part of its title.

Yahoo! Sued for Alleged ‘Typosquatting’ and Click Fraud

By ⋅ May 4, 2006 ⋅ 2 comments

NEWARK, NJ — In a class action lawsuit brought this week against Yahoo! and its pay-per-click (PPC) unit Overture Services, Inc., plaintiff Crafts by Veronica, of Newark, NJ claims that the search portal and others have engaged in click fraud against advertisers who pay to display ads in relation to search content.

New Ad Industry Column by Scott G Launched Online

By ⋅ May 2, 2006 ⋅ Post a comment

WOODLAND HILLS, CA /Advertising Industry Newswire/ — Advertising industry veteran and consulting creative director Scott G of G-Man Marketing (www.gmanmarketing.com) in Los Angeles, announced today that his new column, “Communication Nation,” will appear exclusively on Advertising Industry Newswire (www.AdvertisingIndustryNewswire.com).

Podcast Fusion Launches as One of the Largest Podcast Directory Services on the Internet

By ⋅ May 2, 2006 ⋅ Post a comment

KANSAS CITY, KS — Pivotal View, Inc. today launched PodcastFusion.com, a new podcast directory service with more than 18,000 podcast listings. Podcast Fusion offers intuitive search features that allow users to easily find and preview some of the best audio and video podcasts on the Internet.

GameBeat Studios adds Four Awards to its Growing List of Prestigious Industry Honors

By ⋅ May 1, 2006 ⋅ Post a comment

Darryl DuncanCHICAGO, IL — The industry honors just keep racking up for GameBeat Studios. The Chicago-based music production and sound design house recently received two Silver Addys in the 6th District Addy Awards competition for its work on the Wal-Mart Voices of Color(TM) Film Series campaign. The winning spots are now eligible for the National Addy Awards in San Francisco next month. GameBeat produced music and sound for the award-winning spots on behalf of E. Morris Communications, the Chicago agency representing Wal-Mart.

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