Advertising NEWS: -- In December 2018, After, Inc. launched its "Millennials and Extended Service Plans" study, to investigate the attitudes and behavior of Millennials regarding manufacturers' product warranties and Extended Service Plans (ESPs).

BOONTON, N.J. -- The hospitals, physicians, pharmaceutical companies, and insurance providers that make up the $2.3 trillion US healthcare system will be spending $55...

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.

BOONTON, N.J. -- Annual sales of optical networking equipment worldwide are forecasted to increase at a compounded rate of nearly seven percent, growing from...

BOONTON, NJ -- The wireless, Internet and phone networks that presently comprise the global telecommunications infrastructure will generate nearly $1.2 trillion in revenue this year, but according to a new market analysis report from Insight Research, there is a very real possibility that by the close of 2011 one of the three networks may come to dominate the others and thereby change the telecommunications revenue picture completely.

NEW YORK, LONDON, TOKYO -- In today's environment, Pharmaceutical companies find themselves in a bind. Drug launches used to be able to achieve high...